--- title: "Café Bustelo vs Death Wish Coffee: Which is searched more in the United States?" description: "Is Café Bustelo or Death Wish Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/cafe-bustelo-vs-death-wish-coffee" publisher: "Brandwave" --- # Café Bustelo vs Death Wish Coffee: Which is searched more in the United States? Is Café Bustelo or Death Wish Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Café Bustelo and Death Wish Coffee - **Competitive set**: Coffee brands - **Market**: United States - **Month measured**: Sep 2026 - **Café Bustelo Share of Search**: 8.2% - **Death Wish Coffee Share of Search**: 3.7% ## Is Café Bustelo or Death Wish Coffee more popular in search? - In September 2026, Café Bustelo had more branded searches than Death Wish Coffee among coffee brands in the United States. Café Bustelo had about 90,500 branded searches, while Death Wish Coffee had 40,500. Café Bustelo made up 8.2% of all coffee brand searches we track, and Death Wish Coffee accounted for 3.7%. - Café Bustelo was ahead of Death Wish Coffee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Café Bustelo’s share of searches among coffee brands in the United States moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Death Wish Coffee’s share of searches among coffee brands in the United States moved from 4.3% to 3.7%, and its estimated monthly branded searches moved from 60.5K to 40.5K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Café Bustelo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Death Wish Coffee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Café Bustelo was listed before Death Wish Coffee in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Peet's Coffee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stumptown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Café Bustelo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Counter Culture Coffee | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Folgers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Intelligentsia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Onyx Coffee Lab | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Death Wish Coffee | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Rifle Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Colombe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dunkin' | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulletproof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifeboost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Lavazza, 2. Peet's Coffee - Asked ChatGPT "What are the best coffee bean brands?": 1. Counter Culture Coffee, 2. Lavazza, 3. Stumptown, 4. Peet's Coffee, 5. Intelligentsia, 6. Onyx Coffee Lab, 7. Death Wish Coffee - Asked ChatGPT "What is the best ground coffee?": 1. Stumptown, 2. Café Bustelo - Searched Google, AI Overview "coffee beans": 1. Peet's Coffee, 2. Lavazza - Searched Google, AI Overview "ground coffee": 1. Café Bustelo, 2. Folgers Not named in any answer: Black Rifle Coffee, La Colombe, Illy, Dunkin', Bulletproof and Lifeboost. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States coffee brands in September 2026? - Estimated monthly branded searches for Death Wish Coffee in the United States fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for Café Bustelo in the United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Café Bustelo estimated searches | Café Bustelo Share of Search | Café Bustelo rank | Death Wish Coffee estimated searches | Death Wish Coffee Share of Search | Death Wish Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 7.8% | 4 | 60.5K | 4.3% | 6 | | Nov 2025 | 90.5K | 4.8% | 4 | 49.5K | 2.6% | 8 | | Dec 2025 | 110K | 4.2% | 4 | 60.5K | 2.3% | 6 | | Jan 2026 | 90.5K | 6.6% | 3 | 49.5K | 3.6% | 8 | | Feb 2026 | 90.5K | 7.2% | 4 | 49.5K | 3.9% | 7 | | Mar 2026 | 90.5K | 7.2% | 4 | 49.5K | 4% | 7 | | Apr 2026 | 90.5K | 7.6% | 4 | 40.5K | 3.4% | 7 | | May 2026 | 90.5K | 7.5% | 3 | 40.5K | 3.4% | 6 | | Jun 2026 | 74K | 7.1% | 3 | 40.5K | 3.9% | 6 | | Jul 2026 | 90.5K | 8.4% | 3 | 40.5K | 3.8% | 6 | | Aug 2026 | 90.5K | 7.7% | 3 | 40.5K | 3.5% | 6 | | Sep 2026 | 90.5K | 8.2% | 3 | 40.5K | 3.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Café Bustelo’s and Death Wish Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Café Bustelo**: Measured on the search term “cafe bustelo”. - **Death Wish Coffee**: Measured on the search term “death wish coffee”. - [Café Bustelo profile](/demand/us/brands/cafe-bustelo) - [Death Wish Coffee profile](/demand/us/brands/death-wish-coffee) - [All coffee brands in the United States](/demand/us/categories/us-coffee-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Café Bustelo or Death Wish Coffee more popular in search? In September 2026, Café Bustelo had more branded searches than Death Wish Coffee among coffee brands in the United States. Café Bustelo had about 90,500 branded searches, while Death Wish Coffee had 40,500. Café Bustelo made up 8.2% of all coffee brand searches we track, and Death Wish Coffee accounted for 3.7%. ## Cite this page Brandwave. "Café Bustelo vs Death Wish Coffee: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/cafe-bustelo-vs-death-wish-coffee This page is also available as HTML at https://gobrandwave.com/demand/us/compare/cafe-bustelo-vs-death-wish-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.