--- title: "Byoma vs Summer Fridays: Which is searched more in the United States?" description: "Is Byoma or Summer Fridays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/byoma-vs-summer-fridays" publisher: "Brandwave" --- # Byoma vs Summer Fridays: Which is searched more in the United States? Is Byoma or Summer Fridays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Byoma and Summer Fridays - **Competitive set**: Skincare brands - **Market**: United States - **Month measured**: Sep 2026 - **Byoma Share of Search**: 2.7% - **Summer Fridays Share of Search**: 7.3% ## Is Byoma or Summer Fridays more popular in search? - In September 2026, Summer Fridays had more branded searches than Byoma among skincare brands in the United States. Summer Fridays had about 165,000 branded searches, while Byoma had 60,500. Summer Fridays made up 7.3% of all skincare brand searches we track, and Byoma accounted for 2.7%. - Summer Fridays was ahead of Byoma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Byoma’s share of searches among skincare brands in the United States moved from 3% to 2.7%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Summer Fridays’ share of searches among skincare brands in the United States moved from 12.2% to 7.3%, and its estimated monthly branded searches moved from 301K to 165K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Byoma nor Summer Fridays showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Cetaphil | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Clinique | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tatcha | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Byoma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Cetaphil, 5. Paula's Choice - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. Paula's Choice, 4. The Ordinary, 5. SkinCeuticals - Asked ChatGPT "What is a good skincare routine for dry skin?": named none of the brands we track - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary, 5. Clinique, 6. Tatcha Not named in any answer: Aesop, Kiehl's, Summer Fridays, Laneige, Neutrogena, Byoma and Glow Recipe. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States skincare brands in September 2026? - In September 2026, Summer Fridays overtook Neutrogena and SkinCeuticals to rank 7th among skincare brands in the United States, with 7.3% of the searches. - In September 2026, Laneige overtook Neutrogena and Byoma to rank 11th among skincare brands in the United States, with 4% of the searches. - In September 2026, Byoma lost share of searches among skincare brands in the United States, from 3.2% to 2.7%. ## Month by month | Month | Byoma estimated searches | Byoma Share of Search | Byoma rank | Summer Fridays estimated searches | Summer Fridays Share of Search | Summer Fridays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 3% | 15 | 301K | 12.2% | 3 | | Nov 2025 | 110K | 2.7% | 13 | 673K | 16.8% | 1 | | Dec 2025 | 90.5K | 2.5% | 15 | 673K | 18.5% | 1 | | Jan 2026 | 90.5K | 3.1% | 15 | 301K | 10.3% | 3 | | Feb 2026 | 90.5K | 3.7% | 12 | 301K | 12.2% | 2 | | Mar 2026 | 90.5K | 3.4% | 13 | 301K | 11.2% | 2 | | Apr 2026 | 74K | 3.1% | 13 | 201K | 8.4% | 6 | | May 2026 | 74K | 3.2% | 14 | 201K | 8.8% | 5 | | Jun 2026 | 60.5K | 2.8% | 13 | 135K | 6.3% | 8 | | Jul 2026 | 74K | 3.6% | 13 | 135K | 6.6% | 8 | | Aug 2026 | 74K | 3.2% | 12 | 135K | 5.9% | 9 | | Sep 2026 | 60.5K | 2.7% | 13 | 165K | 7.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Byoma’s and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Byoma**: Measured on the search term “byoma”. - **Summer Fridays**: Measured on the search term “summer fridays”. - [Byoma profile](/demand/us/brands/byoma) - [Summer Fridays profile](/demand/us/brands/summer-fridays) - [All skincare brands in the United States](/demand/us/categories/us-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Byoma or Summer Fridays more popular in search? In September 2026, Summer Fridays had more branded searches than Byoma among skincare brands in the United States. Summer Fridays had about 165,000 branded searches, while Byoma had 60,500. Summer Fridays made up 7.3% of all skincare brand searches we track, and Byoma accounted for 2.7%. ## Cite this page Brandwave. "Byoma vs Summer Fridays: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/byoma-vs-summer-fridays This page is also available as HTML at https://gobrandwave.com/demand/us/compare/byoma-vs-summer-fridays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.