--- title: "Burst vs Philips Sonicare: Which is searched more in the United States?" description: "Is Burst or Philips Sonicare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/burst-oral-care-vs-philips-sonicare" publisher: "Brandwave" --- # Burst vs Philips Sonicare: Which is searched more in the United States? Is Burst or Philips Sonicare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burst and Philips Sonicare - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Burst Share of Search**: 1.1% - **Philips Sonicare Share of Search**: 7% ## Is Burst or Philips Sonicare more popular in search? - In September 2026, Philips Sonicare had more branded searches than Burst among oral care brands in the United States. Philips Sonicare had about 33,100 branded searches, while Burst had 5,400. Philips Sonicare made up 7% of all oral care brand searches we track, and Burst accounted for 1.1%. - Philips Sonicare was ahead of Burst in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burst’s share of searches among oral care brands in the United States moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in the United States moved from 7.7% to 7%, and its estimated monthly branded searches held steady at 33.1K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Sonicare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Burst did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Burst rose from 15th to 14th among oral care brands in the United States. - In September 2026, Philips Sonicare rose from 8th to 7th among oral care brands in the United States. ## Month by month | Month | Burst estimated searches | Burst Share of Search | Burst rank | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 1.5% | 14 | 33.1K | 7.7% | 8 | | Nov 2025 | 8.1K | 1.8% | 14 | 40.5K | 9.1% | 6 | | Dec 2025 | 8.1K | 1.7% | 14 | 40.5K | 8.5% | 6 | | Jan 2026 | 6.6K | 1.3% | 14 | 33.1K | 6.6% | 9 | | Feb 2026 | 5.4K | 1.2% | 14 | 27.1K | 6% | 9 | | Mar 2026 | 5.4K | 1.1% | 14 | 33.1K | 6.9% | 9 | | Apr 2026 | 5.4K | 1.2% | 14 | 27.1K | 6.1% | 9 | | May 2026 | 4.4K | 1% | 15 | 27.1K | 6.2% | 9 | | Jun 2026 | 5.4K | 1.3% | 14 | 33.1K | 7.7% | 6 | | Jul 2026 | 5.4K | 1.1% | 14 | 33.1K | 7% | 8 | | Aug 2026 | 5.4K | 1.2% | 15 | 33.1K | 7.1% | 8 | | Sep 2026 | 5.4K | 1.1% | 14 | 33.1K | 7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Burst’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burst**: Measured on the search term “burst toothbrush”. - **Philips Sonicare**: Measured on the search term “philips sonicare”. - [Burst profile](/demand/us/brands/burst-oral-care) - [Philips Sonicare profile](/demand/us/brands/philips-sonicare) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burst or Philips Sonicare more popular in search? In September 2026, Philips Sonicare had more branded searches than Burst among oral care brands in the United States. Philips Sonicare had about 33,100 branded searches, while Burst had 5,400. Philips Sonicare made up 7% of all oral care brand searches we track, and Burst accounted for 1.1%. ## Cite this page Brandwave. "Burst vs Philips Sonicare: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/burst-oral-care-vs-philips-sonicare This page is also available as HTML at https://gobrandwave.com/demand/us/compare/burst-oral-care-vs-philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.