--- title: "Burrow vs Interior Define: Which is searched more in the United States?" description: "Is Burrow or Interior Define more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sofa brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/burrow-vs-interior-define" publisher: "Brandwave" --- # Burrow vs Interior Define: Which is searched more in the United States? Is Burrow or Interior Define more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sofa brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burrow and Interior Define - **Competitive set**: Sofa brands - **Market**: United States - **Month measured**: Sep 2026 - **Burrow Share of Search**: 2.5% - **Interior Define Share of Search**: 28.5% ## Is Burrow or Interior Define more popular in search? - In September 2026, Interior Define had more branded searches than Burrow among sofa brands in the United States. Interior Define had about 60,500 branded searches, while Burrow had 5,400. Interior Define made up 28.5% of all sofa brand searches we track, and Burrow accounted for 2.5%. - Interior Define was ahead of Burrow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burrow’s share of searches among sofa brands in the United States moved from 3% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Interior Define’s share of searches among sofa brands in the United States moved from 22.4% to 28.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top sofa brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Burrow nor Interior Define showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Room & Board | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Crate & Barrel | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Article | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | La-Z-Boy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lovesac | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Benchmade Modern | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Pottery Barn | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | IKEA | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Arhaus | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Interior Define | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joybird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maiden Home | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sixpenny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | West Elm | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Burrow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castlery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sofa brands - Asked ChatGPT "Which sofa brand should I buy in the US?": 1. Room & Board, 2. Article, 3. La-Z-Boy, 4. Crate & Barrel, 5. IKEA, 6. Arhaus - Asked ChatGPT "What are the best sofa brands in the US?": 1. Room & Board, 2. Crate & Barrel, 3. Benchmade Modern, 4. Article, 5. La-Z-Boy, 6. Pottery Barn, 7. Lovesac, 8. Arhaus - Asked ChatGPT "What's the best sofa brand in the US for a family with kids?": 1. Room & Board, 2. Lovesac, 3. Crate & Barrel - Searched Google, AI Overview "couch": 1. IKEA - Searched Google, AI Overview "sofa": 1. IKEA, 2. West Elm Not named in any answer: Interior Define, Joybird, Maiden Home, Sixpenny, Burrow and Castlery. Brands are listed in the order each answer named them. The answers were collected in United States on October 25, 2026. ## How did search popularity change for United States sofa brands in September 2026? - In September 2026, Interior Define gained share of searches among sofa brands in the United States, from 21.2% to 28.5%. - In September 2026, Burrow rose from 14th to 13th among sofa brands in the United States. ## Month by month | Month | Burrow estimated searches | Burrow Share of Search | Burrow rank | Interior Define estimated searches | Interior Define Share of Search | Interior Define rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 3% | 14 | 49.5K | 22.4% | 1 | | Nov 2025 | 8.1K | 2.9% | 13 | 74K | 26.5% | 1 | | Dec 2025 | 8.1K | 4% | 8 | 49.5K | 24.6% | 1 | | Jan 2026 | 8.1K | 3.6% | 14 | 49.5K | 21.8% | 1 | | Feb 2026 | 5.4K | 2.6% | 14 | 60.5K | 29.1% | 1 | | Mar 2026 | 6.6K | 3.1% | 14 | 49.5K | 23.6% | 1 | | Apr 2026 | 5.4K | 2.8% | 14 | 40.5K | 20.8% | 1 | | May 2026 | 6.6K | 2.7% | 14 | 60.5K | 24.7% | 1 | | Jun 2026 | 5.4K | 2.6% | 14 | 40.5K | 19.8% | 1 | | Jul 2026 | 6.6K | 2.8% | 14 | 49.5K | 21% | 1 | | Aug 2026 | 6.6K | 2.8% | 14 | 49.5K | 21.2% | 1 | | Sep 2026 | 5.4K | 2.5% | 13 | 60.5K | 28.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Burrow’s and Interior Define’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burrow**: Measured on the search term “burrow sofa”. - **Interior Define**: Measured on the search term “interior define”. - [Burrow profile](/demand/us/brands/burrow) - [Interior Define profile](/demand/us/brands/interior-define) - [All sofa brands in the United States](/demand/us/categories/us-sofa-brands): The set both shares are measured inside, 16 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burrow or Interior Define more popular in search? In September 2026, Interior Define had more branded searches than Burrow among sofa brands in the United States. Interior Define had about 60,500 branded searches, while Burrow had 5,400. Interior Define made up 28.5% of all sofa brand searches we track, and Burrow accounted for 2.5%. ## Cite this page Brandwave. "Burrow vs Interior Define: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/burrow-vs-interior-define This page is also available as HTML at https://gobrandwave.com/demand/us/compare/burrow-vs-interior-define. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.