---
title: "Burger King vs Wendy's: Which is searched more in the United States?"
description: "Is Burger King or Wendy's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/burger-king-vs-wendys"
publisher: "Brandwave"
---

# Burger King vs Wendy's: Which is searched more in the United States?

Is Burger King or Wendy's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burger King and Wendy's
- **Competitive set**: Burger chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Burger King Share of Search**: 16.7%
- **Wendy's Share of Search**: 13.7%

## Is Burger King or Wendy's more popular in search?

- In September 2026, Burger King had more branded searches than Wendy's among burger chains in the United States. Burger King had about 11.1 million branded searches, while Wendy's had 9.1 million. Burger King made up 16.7% of all burger chain searches we track, and Wendy's accounted for 13.7%.
- Burger King was ahead of Wendy's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burger King’s share of searches among burger chains in the United States moved from 12.7% to 16.7%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
- Across the 12 months ending September 2026, Wendy's’ share of searches among burger chains in the United States moved from 12.7% to 13.7%, and its estimated monthly branded searches held steady at 9.1M.

## How did search popularity change for United States burger chains in September 2026?

- In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%.
- In September 2026, Wendy's gained share of searches among burger chains in the United States, from 12.5% to 13.7%.

## Month by month

| Month | Burger King estimated searches | Burger King Share of Search | Burger King rank | Wendy's estimated searches | Wendy's Share of Search | Wendy's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 12.7% | 2 | 9.1M | 12.7% | 3 |
| Nov 2025 | 9.1M | 14.2% | 2 | 9.1M | 14.2% | 3 |
| Dec 2025 | 11.1M | 14.9% | 2 | 9.1M | 12.3% | 3 |
| Jan 2026 | 7.5M | 12.2% | 2 | 7.5M | 12.2% | 3 |
| Feb 2026 | 7.5M | 12.4% | 2 | 7.5M | 12.4% | 3 |
| Mar 2026 | 11.1M | 16.3% | 2 | 9.1M | 13.4% | 3 |
| Apr 2026 | 9.1M | 14.1% | 2 | 9.1M | 14.1% | 3 |
| May 2026 | 9.1M | 13.8% | 2 | 9.1M | 13.8% | 3 |
| Jun 2026 | 9.1M | 14.1% | 2 | 9.1M | 14.1% | 3 |
| Jul 2026 | 9.1M | 12.6% | 2 | 9.1M | 12.6% | 3 |
| Aug 2026 | 9.1M | 12.5% | 2 | 9.1M | 12.5% | 3 |
| Sep 2026 | 11.1M | 16.7% | 2 | 9.1M | 13.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burger King’s and Wendy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burger King**: Measured on the search term “burger king”.
- **Wendy's**: Measured on the search term “wendy's”.

- [Burger King profile](/demand/us/brands/burger-king)
- [Wendy's profile](/demand/us/brands/wendys)
- [All burger chains in the United States](/demand/us/categories/us-burger-chains): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Burger King or Wendy's more popular in search?

In September 2026, Burger King had more branded searches than Wendy's among burger chains in the United States. Burger King had about 11.1 million branded searches, while Wendy's had 9.1 million. Burger King made up 16.7% of all burger chain searches we track, and Wendy's accounted for 13.7%.

## Cite this page

Brandwave. "Burger King vs Wendy's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/burger-king-vs-wendys

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/burger-king-vs-wendys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.