--- title: "Burger King vs McDonald's: Which is searched more in the United States?" description: "Is Burger King or McDonald's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/burger-king-vs-mcdonalds" publisher: "Brandwave" --- # Burger King vs McDonald's: Which is searched more in the United States? Is Burger King or McDonald's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burger King and McDonald's - **Competitive set**: Burger chains - **Market**: United States - **Month measured**: Sep 2026 - **Burger King Share of Search**: 16.7% - **McDonald's Share of Search**: 45.6% ## Is Burger King or McDonald's more popular in search? - In September 2026, McDonald's had more branded searches than Burger King among burger chains in the United States. McDonald's had about 30.4 million branded searches, while Burger King had 11.1 million. McDonald's made up 45.6% of all burger chain searches we track, and Burger King accounted for 16.7%. - McDonald's was ahead of Burger King in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burger King’s share of searches among burger chains in the United States moved from 12.7% to 16.7%, and its estimated monthly branded searches moved from 9.1M to 11.1M. - Across the 12 months ending September 2026, McDonald's’ share of searches among burger chains in the United States moved from 51.7% to 45.6%, and its estimated monthly branded searches moved from 37.2M to 30.4M. ## Top burger chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Burger King and McDonald's were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Burger King was listed before McDonald's in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | In-N-Out Burger | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Five Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Culver's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shake Shack | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whataburger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Wendy's | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | The Habit Burger Grill | 7th | 3 of 3 | 0 of 1 | 3 of 4 | | McDonald's | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Burger King | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Smashburger | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about burger chains - Asked ChatGPT "Which burger chain has the best burgers in the US?": 1. Five Guys, 2. In-N-Out Burger, 3. Shake Shack, 4. Culver's, 5. The Habit Burger Grill, 6. Burger King - Asked ChatGPT "What are the best fast food burger chains in the US?": 1. In-N-Out Burger, 2. Five Guys, 3. Culver's, 4. Shake Shack, 5. Whataburger, 6. Wendy's, 7. Burger King, 8. McDonald's, 9. The Habit Burger Grill - Asked ChatGPT "Where can I get the best fast food burger and fries in the US?": 1. In-N-Out Burger, 2. Five Guys, 3. Culver's, 4. Shake Shack, 5. Whataburger, 6. McDonald's, 7. The Habit Burger Grill, 8. Smashburger - Searched Google, AI Overview "fast food burgers": 1. In-N-Out Burger, 2. Wendy's Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States burger chains in September 2026? - In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%. - In September 2026, McDonald's lost share of searches among burger chains in the United States, from 50.8% to 45.6%. ## Month by month | Month | Burger King estimated searches | Burger King Share of Search | Burger King rank | McDonald's estimated searches | McDonald's Share of Search | McDonald's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 12.7% | 2 | 37.2M | 51.7% | 1 | | Nov 2025 | 9.1M | 14.2% | 2 | 30.4M | 47.2% | 1 | | Dec 2025 | 11.1M | 14.9% | 2 | 37.2M | 50% | 1 | | Jan 2026 | 7.5M | 12.2% | 2 | 30.4M | 49.7% | 1 | | Feb 2026 | 7.5M | 12.4% | 2 | 30.4M | 50.6% | 1 | | Mar 2026 | 11.1M | 16.3% | 2 | 30.4M | 44.5% | 1 | | Apr 2026 | 9.1M | 14.1% | 2 | 30.4M | 46.9% | 1 | | May 2026 | 9.1M | 13.8% | 2 | 30.4M | 45.9% | 1 | | Jun 2026 | 9.1M | 14.1% | 2 | 30.4M | 47% | 1 | | Jul 2026 | 9.1M | 12.6% | 2 | 37.2M | 51.2% | 1 | | Aug 2026 | 9.1M | 12.5% | 2 | 37.2M | 50.8% | 1 | | Sep 2026 | 11.1M | 16.7% | 2 | 30.4M | 45.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Burger King’s and McDonald's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burger King**: Measured on the search term “burger king”. - **McDonald's**: Measured on the search term “mcdonald's”. - [Burger King profile](/demand/us/brands/burger-king) - [McDonald's profile](/demand/us/brands/mcdonalds) - [All burger chains in the United States](/demand/us/categories/us-burger-chains): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burger King or McDonald's more popular in search? In September 2026, McDonald's had more branded searches than Burger King among burger chains in the United States. McDonald's had about 30.4 million branded searches, while Burger King had 11.1 million. McDonald's made up 45.6% of all burger chain searches we track, and Burger King accounted for 16.7%. ## Cite this page Brandwave. "Burger King vs McDonald's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/burger-king-vs-mcdonalds This page is also available as HTML at https://gobrandwave.com/demand/us/compare/burger-king-vs-mcdonalds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.