--- title: "Burger King vs In-N-Out Burger: Which is searched more in the United States?" description: "Is Burger King or In-N-Out Burger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/burger-king-vs-in-n-out" publisher: "Brandwave" --- # Burger King vs In-N-Out Burger: Which is searched more in the United States? Is Burger King or In-N-Out Burger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burger King and In-N-Out Burger - **Competitive set**: Burger chains - **Market**: United States - **Month measured**: Sep 2026 - **Burger King Share of Search**: 16.7% - **In-N-Out Burger Share of Search**: 1.8% ## Is Burger King or In-N-Out Burger more popular in search? - In September 2026, Burger King had more branded searches than In-N-Out Burger among burger chains in the United States. Burger King had about 11.1 million branded searches, while In-N-Out Burger had 1.2 million. Burger King made up 16.7% of all burger chain searches we track, and In-N-Out Burger accounted for 1.8%. - Burger King was ahead of In-N-Out Burger in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burger King’s share of searches among burger chains in the United States moved from 12.7% to 16.7%, and its estimated monthly branded searches moved from 9.1M to 11.1M. - Across the 12 months ending September 2026, In-N-Out Burger’s share of searches among burger chains in the United States moved from 1.7% to 1.8%, and its estimated monthly branded searches held steady at 1.2M. ## Top burger chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, In-N-Out Burger appeared in all four answers. Burger King was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. In-N-Out Burger was listed before Burger King in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | In-N-Out Burger | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Five Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Culver's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shake Shack | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whataburger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Wendy's | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | The Habit Burger Grill | 7th | 3 of 3 | 0 of 1 | 3 of 4 | | McDonald's | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Burger King | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Smashburger | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about burger chains - Asked ChatGPT "Which burger chain has the best burgers in the US?": 1. Five Guys, 2. In-N-Out Burger, 3. Shake Shack, 4. Culver's, 5. The Habit Burger Grill, 6. Burger King - Asked ChatGPT "What are the best fast food burger chains in the US?": 1. In-N-Out Burger, 2. Five Guys, 3. Culver's, 4. Shake Shack, 5. Whataburger, 6. Wendy's, 7. Burger King, 8. McDonald's, 9. The Habit Burger Grill - Asked ChatGPT "Where can I get the best fast food burger and fries in the US?": 1. In-N-Out Burger, 2. Five Guys, 3. Culver's, 4. Shake Shack, 5. Whataburger, 6. McDonald's, 7. The Habit Burger Grill, 8. Smashburger - Searched Google, AI Overview "fast food burgers": 1. In-N-Out Burger, 2. Wendy's Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States burger chains in September 2026? - In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%. ## Month by month | Month | Burger King estimated searches | Burger King Share of Search | Burger King rank | In-N-Out Burger estimated searches | In-N-Out Burger Share of Search | In-N-Out Burger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 12.7% | 2 | 1.2M | 1.7% | 8 | | Nov 2025 | 9.1M | 14.2% | 2 | 1.5M | 2.3% | 8 | | Dec 2025 | 11.1M | 14.9% | 2 | 1.8M | 2.5% | 7 | | Jan 2026 | 7.5M | 12.2% | 2 | 1.5M | 2.5% | 8 | | Feb 2026 | 7.5M | 12.4% | 2 | 1.2M | 2% | 8 | | Mar 2026 | 11.1M | 16.3% | 2 | 1.5M | 2.2% | 8 | | Apr 2026 | 9.1M | 14.1% | 2 | 1.2M | 1.9% | 8 | | May 2026 | 9.1M | 13.8% | 2 | 1.2M | 1.8% | 8 | | Jun 2026 | 9.1M | 14.1% | 2 | 1.2M | 1.9% | 8 | | Jul 2026 | 9.1M | 12.6% | 2 | 1.2M | 1.7% | 8 | | Aug 2026 | 9.1M | 12.5% | 2 | 1.5M | 2% | 8 | | Sep 2026 | 11.1M | 16.7% | 2 | 1.2M | 1.8% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Burger King’s and In-N-Out Burger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burger King**: Measured on the search term “burger king”. - **In-N-Out Burger**: Measured on the search terms “in n out” and “in-n-out”, summed into one figure. - [Burger King profile](/demand/us/brands/burger-king) - [In-N-Out Burger profile](/demand/us/brands/in-n-out) - [All burger chains in the United States](/demand/us/categories/us-burger-chains): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burger King or In-N-Out Burger more popular in search? In September 2026, Burger King had more branded searches than In-N-Out Burger among burger chains in the United States. Burger King had about 11.1 million branded searches, while In-N-Out Burger had 1.2 million. Burger King made up 16.7% of all burger chain searches we track, and In-N-Out Burger accounted for 1.8%. ## Cite this page Brandwave. "Burger King vs In-N-Out Burger: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/burger-king-vs-in-n-out This page is also available as HTML at https://gobrandwave.com/demand/us/compare/burger-king-vs-in-n-out. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.