---
title: "Buffalo Wild Wings vs Cracker Barrel: Which is searched more in the United States?"
description: "Is Buffalo Wild Wings or Cracker Barrel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual dining chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/buffalo-wild-wings-vs-cracker-barrel"
publisher: "Brandwave"
---

# Buffalo Wild Wings vs Cracker Barrel: Which is searched more in the United States?

Is Buffalo Wild Wings or Cracker Barrel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual dining chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Buffalo Wild Wings and Cracker Barrel
- **Competitive set**: Casual dining chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Buffalo Wild Wings Share of Search**: 13.1%
- **Cracker Barrel Share of Search**: 4.8%

## Is Buffalo Wild Wings or Cracker Barrel more popular in search?

- In September 2026, Buffalo Wild Wings had more branded searches than Cracker Barrel among casual dining chains in the United States. Buffalo Wild Wings had about 5 million branded searches, while Cracker Barrel had 1.8 million. Buffalo Wild Wings made up 13.1% of all casual dining chain searches we track, and Cracker Barrel accounted for 4.8%.
- Buffalo Wild Wings was ahead of Cracker Barrel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buffalo Wild Wings’ share of searches among casual dining chains in the United States moved from 13.8% to 13.1%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, Cracker Barrel’s share of searches among casual dining chains in the United States moved from 5% to 4.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

## How did search popularity change for United States casual dining chains in September 2026?

- In September 2026, Buffalo Wild Wings overtook Applebee's to rank 3rd among casual dining chains in the United States, with 13.1% of the searches.
- Estimated monthly branded searches for Cracker Barrel in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

## Month by month

| Month | Buffalo Wild Wings estimated searches | Buffalo Wild Wings Share of Search | Buffalo Wild Wings rank | Cracker Barrel estimated searches | Cracker Barrel Share of Search | Cracker Barrel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 13.8% | 3 | 2.2M | 5% | 8 |
| Nov 2025 | 6.1M | 12.6% | 3 | 2.7M | 5.6% | 7 |
| Dec 2025 | 6.1M | 13% | 3 | 2.2M | 4.8% | 8 |
| Jan 2026 | 6.1M | 13.1% | 3 | 1.8M | 3.9% | 8 |
| Feb 2026 | 5M | 10.7% | 4 | 1.8M | 3.9% | 9 |
| Mar 2026 | 5M | 10.9% | 4 | 1.8M | 4% | 9 |
| Apr 2026 | 5M | 12.4% | 4 | 1.8M | 4.5% | 9 |
| May 2026 | 5M | 10.7% | 4 | 1.8M | 3.9% | 9 |
| Jun 2026 | 5M | 12.4% | 4 | 1.8M | 4.5% | 9 |
| Jul 2026 | 5M | 12.4% | 4 | 1.8M | 4.5% | 8 |
| Aug 2026 | 5M | 12.4% | 4 | 1.8M | 4.5% | 8 |
| Sep 2026 | 5M | 13.1% | 3 | 1.8M | 4.8% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Buffalo Wild Wings’ and Cracker Barrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Buffalo Wild Wings**: Measured on the search term “buffalo wild wings”.
- **Cracker Barrel**: Measured on the search term “cracker barrel”.

- [Buffalo Wild Wings profile](/demand/us/brands/buffalo-wild-wings)
- [Cracker Barrel profile](/demand/us/brands/cracker-barrel)
- [All casual dining chains in the United States](/demand/us/categories/us-casual-dining-chains): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Buffalo Wild Wings or Cracker Barrel more popular in search?

In September 2026, Buffalo Wild Wings had more branded searches than Cracker Barrel among casual dining chains in the United States. Buffalo Wild Wings had about 5 million branded searches, while Cracker Barrel had 1.8 million. Buffalo Wild Wings made up 13.1% of all casual dining chain searches we track, and Cracker Barrel accounted for 4.8%.

## Cite this page

Brandwave. "Buffalo Wild Wings vs Cracker Barrel: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/buffalo-wild-wings-vs-cracker-barrel

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/buffalo-wild-wings-vs-cracker-barrel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.