--- title: "Budget vs Turo: Which is searched more in the United States?" description: "Is Budget or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/budget-vs-turo" publisher: "Brandwave" --- # Budget vs Turo: Which is searched more in the United States? Is Budget or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Budget and Turo - **Competitive set**: Car rental companies - **Market**: United States - **Month measured**: Sep 2026 - **Budget Share of Search**: 19.8% - **Turo Share of Search**: 13.3% ## Is Budget or Turo more popular in search? - In September 2026, Budget had more branded searches than Turo among car rental companies in the United States. Budget had about 1.2 million branded searches, while Turo had 823,000. Budget made up 19.8% of all car rental company searches we track, and Turo accounted for 13.3%. - Budget was ahead of Turo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Budget’s share of searches among car rental companies in the United States moved from 19.1% to 19.8%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States moved from 10.5% to 13.3%, and its estimated monthly branded searches moved from 673K to 823K. ## Top car rental companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Budget appeared in all four answers. Turo did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Rent-A-Car | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Alamo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Hertz | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Budget | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | National Car Rental | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Turo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car rental companies - Asked ChatGPT "Which car rental company should I use in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Alamo, 4. Hertz, 5. Budget - Asked ChatGPT "What are the best car rental companies in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Hertz, 4. Avis, 5. Alamo, 6. Budget, 7. Sixt - Asked ChatGPT "What's the cheapest car rental company at US airports?": 1. Budget, 2. Alamo - Searched Google, AI Overview "rental cars": 1. Enterprise Rent-A-Car, 2. Hertz, 3. Alamo, 4. Budget, 5. Avis Not named in any answer: Turo. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car rental companies in September 2026? - In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches. - In September 2026, Budget lost share of searches among car rental companies in the United States, from 21.1% to 19.8%. ## Month by month | Month | Budget estimated searches | Budget Share of Search | Budget rank | Turo estimated searches | Turo Share of Search | Turo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 19.1% | 1 | 673K | 10.5% | 6 | | Nov 2025 | 1.2M | 19.6% | 1 | 673K | 10.8% | 6 | | Dec 2025 | 1.2M | 18.7% | 1 | 673K | 10.3% | 6 | | Jan 2026 | 1.2M | 20% | 1 | 673K | 11.1% | 6 | | Feb 2026 | 1.2M | 20.5% | 1 | 673K | 11.3% | 6 | | Mar 2026 | 1.5M | 19.8% | 1 | 1M | 13.2% | 5 | | Apr 2026 | 1.2M | 17.9% | 1 | 1M | 14.7% | 4 | | May 2026 | 1.5M | 21% | 1 | 1M | 14% | 4 | | Jun 2026 | 1.5M | 20.3% | 1 | 1M | 13.6% | 5 | | Jul 2026 | 1.5M | 20.9% | 1 | 823K | 11.5% | 6 | | Aug 2026 | 1.5M | 21.1% | 1 | 823K | 11.6% | 6 | | Sep 2026 | 1.2M | 19.8% | 1 | 823K | 13.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Budget’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Budget**: Measured on the search term “budget car rental”. - **Turo**: Measured on the search term “turo”. - [Budget profile](/demand/us/brands/budget) - [Turo profile](/demand/us/brands/turo) - [All car rental companies in the United States](/demand/us/categories/us-car-rental-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Budget or Turo more popular in search? In September 2026, Budget had more branded searches than Turo among car rental companies in the United States. Budget had about 1.2 million branded searches, while Turo had 823,000. Budget made up 19.8% of all car rental company searches we track, and Turo accounted for 13.3%. ## Cite this page Brandwave. "Budget vs Turo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/budget-vs-turo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/budget-vs-turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.