--- title: "Budget vs Enterprise Rent-A-Car: Which is searched more in the United States?" description: "Is Budget or Enterprise Rent-A-Car more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/budget-vs-enterprise-rent-a-car" publisher: "Brandwave" --- # Budget vs Enterprise Rent-A-Car: Which is searched more in the United States? Is Budget or Enterprise Rent-A-Car more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Budget and Enterprise Rent-A-Car - **Competitive set**: Car rental companies - **Market**: United States - **Month measured**: Sep 2026 - **Budget Share of Search**: 19.8% - **Enterprise Rent-A-Car Share of Search**: 16.2% ## Is Budget or Enterprise Rent-A-Car more popular in search? - In September 2026, Budget had more branded searches than Enterprise Rent-A-Car among car rental companies in the United States. Budget had about 1.2 million branded searches, while Enterprise Rent-A-Car had 1 million. Budget made up 19.8% of all car rental company searches we track, and Enterprise Rent-A-Car accounted for 16.2%. - Budget was ahead of Enterprise Rent-A-Car in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Budget’s share of searches among car rental companies in the United States moved from 19.1% to 19.8%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States moved from 15.6% to 16.2%, and its estimated monthly branded searches held steady at 1M. ## Top car rental companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Budget appeared in all four answers. Enterprise Rent-A-Car was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Enterprise Rent-A-Car was listed before Budget in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Rent-A-Car | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Alamo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Hertz | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Budget | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | National Car Rental | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Turo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car rental companies - Asked ChatGPT "Which car rental company should I use in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Alamo, 4. Hertz, 5. Budget - Asked ChatGPT "What are the best car rental companies in the US?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Hertz, 4. Avis, 5. Alamo, 6. Budget, 7. Sixt - Asked ChatGPT "What's the cheapest car rental company at US airports?": 1. Budget, 2. Alamo - Searched Google, AI Overview "rental cars": 1. Enterprise Rent-A-Car, 2. Hertz, 3. Alamo, 4. Budget, 5. Avis Not named in any answer: Turo. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car rental companies in September 2026? - In September 2026, Budget lost share of searches among car rental companies in the United States, from 21.1% to 19.8%. - In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%. ## Month by month | Month | Budget estimated searches | Budget Share of Search | Budget rank | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 19.1% | 1 | 1M | 15.6% | 3 | | Nov 2025 | 1.2M | 19.6% | 1 | 1M | 16.1% | 3 | | Dec 2025 | 1.2M | 18.7% | 1 | 1.2M | 18.7% | 2 | | Jan 2026 | 1.2M | 20% | 1 | 823K | 13.5% | 4 | | Feb 2026 | 1.2M | 20.5% | 1 | 673K | 11.3% | 4 | | Mar 2026 | 1.5M | 19.8% | 1 | 1M | 13.2% | 4 | | Apr 2026 | 1.2M | 17.9% | 1 | 1M | 14.7% | 3 | | May 2026 | 1.5M | 21% | 1 | 1M | 14% | 3 | | Jun 2026 | 1.5M | 20.3% | 1 | 1M | 13.6% | 3 | | Jul 2026 | 1.5M | 20.9% | 1 | 1.2M | 17% | 2 | | Aug 2026 | 1.5M | 21.1% | 1 | 1.2M | 17.1% | 2 | | Sep 2026 | 1.2M | 19.8% | 1 | 1M | 16.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Budget’s and Enterprise Rent-A-Car’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Budget**: Measured on the search term “budget car rental”. - **Enterprise Rent-A-Car**: Measured on the search terms “enterprise car rental” and “enterprise rent a car”, summed into one figure. - [Budget profile](/demand/us/brands/budget) - [Enterprise Rent-A-Car profile](/demand/us/brands/enterprise-rent-a-car) - [All car rental companies in the United States](/demand/us/categories/us-car-rental-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Budget or Enterprise Rent-A-Car more popular in search? In September 2026, Budget had more branded searches than Enterprise Rent-A-Car among car rental companies in the United States. Budget had about 1.2 million branded searches, while Enterprise Rent-A-Car had 1 million. Budget made up 19.8% of all car rental company searches we track, and Enterprise Rent-A-Car accounted for 16.2%. ## Cite this page Brandwave. "Budget vs Enterprise Rent-A-Car: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/budget-vs-enterprise-rent-a-car This page is also available as HTML at https://gobrandwave.com/demand/us/compare/budget-vs-enterprise-rent-a-car. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.