--- title: "Bubly vs Polar: Which is searched more in the United States?" description: "Is Bubly or Polar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bubly-vs-polar-seltzer" publisher: "Brandwave" --- # Bubly vs Polar: Which is searched more in the United States? Is Bubly or Polar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bubly and Polar - **Competitive set**: Sparkling water brands - **Market**: United States - **Month measured**: Sep 2026 - **Bubly Share of Search**: 3.5% - **Polar Share of Search**: 5.2% ## Is Bubly or Polar more popular in search? - In September 2026, Polar had more branded searches than Bubly among sparkling water brands in the United States. Polar had about 27,100 branded searches, while Bubly had 18,100. Polar made up 5.2% of all sparkling water brand searches we track, and Bubly accounted for 3.5%. - The lead changed hands once in the 12 months ending September 2026: Polar took it in February 2026. - Across the 12 months ending September 2026, Bubly’s share of searches among sparkling water brands in the United States moved from 5.2% to 3.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, Polar’s share of searches among sparkling water brands in the United States moved from 4.3% to 5.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top sparkling water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bubly was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Polar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bubly and Polar were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LaCroix | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Polar | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | San Pellegrino | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bubly | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Perrier | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Spindrift | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Waterloo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sparkling Ice | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sparkling water brands - Asked ChatGPT "Which sparkling water should I buy?": 1. Polar, 2. San Pellegrino, 3. Spindrift - Asked ChatGPT "What are the best sparkling water brands?": 1. San Pellegrino, 2. LaCroix, 3. Bubly, 4. Perrier, 5. Polar, 6. Waterloo, 7. Spindrift - Asked ChatGPT "What is the best tasting seltzer?": 1. Spindrift - Searched Google, AI Overview "sparkling water": 1. LaCroix, 2. Perrier, 3. San Pellegrino, 4. Bubly, 5. Sparkling Ice - Searched Google, AI Overview "seltzer water": 1. Polar, 2. LaCroix, 3. Bubly Not named in any answer: Liquid Death and Hint. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sparkling water brands in September 2026? - In September 2026, Bubly gained share of searches among sparkling water brands in the United States, from 2.9% to 3.5%. - Polar’s share of searches among sparkling water brands in the United States has lost ground for 3 months in a row, from 8.6% to 5.2% in September 2026. ## Month by month | Month | Bubly estimated searches | Bubly Share of Search | Bubly rank | Polar estimated searches | Polar Share of Search | Polar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 5.2% | 6 | 22.2K | 4.3% | 9 | | Nov 2025 | 27.1K | 5.7% | 6 | 18.1K | 3.8% | 9 | | Dec 2025 | 33.1K | 4.8% | 7 | 18.1K | 2.6% | 10 | | Jan 2026 | 22.2K | 4.3% | 8 | 22.2K | 4.3% | 9 | | Feb 2026 | 22.2K | 4.1% | 9 | 27.1K | 5.1% | 7 | | Mar 2026 | 22.2K | 4% | 9 | 27.1K | 4.9% | 7 | | Apr 2026 | 22.2K | 4% | 9 | 33.1K | 6% | 7 | | May 2026 | 22.2K | 3.9% | 9 | 40.5K | 7.2% | 6 | | Jun 2026 | 18.1K | 3.1% | 9 | 49.5K | 8.6% | 5 | | Jul 2026 | 14.8K | 2.6% | 9 | 40.5K | 7.2% | 6 | | Aug 2026 | 18.1K | 2.9% | 9 | 33.1K | 5.4% | 8 | | Sep 2026 | 18.1K | 3.5% | 9 | 27.1K | 5.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bubly’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bubly**: Measured on the search term “bubly”. - **Polar**: Measured on the search term “polar seltzer”. - [Bubly profile](/demand/us/brands/bubly) - [Polar profile](/demand/us/brands/polar-seltzer) - [All sparkling water brands in the United States](/demand/us/categories/us-sparkling-water-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bubly or Polar more popular in search? In September 2026, Polar had more branded searches than Bubly among sparkling water brands in the United States. Polar had about 27,100 branded searches, while Bubly had 18,100. Polar made up 5.2% of all sparkling water brand searches we track, and Bubly accounted for 3.5%. ## Cite this page Brandwave. "Bubly vs Polar: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bubly-vs-polar-seltzer This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bubly-vs-polar-seltzer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.