--- title: "BrüMate vs Simple Modern: Which is searched more in the United States?" description: "Is BrüMate or Simple Modern more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/brumate-vs-simple-modern" publisher: "Brandwave" --- # BrüMate vs Simple Modern: Which is searched more in the United States? Is BrüMate or Simple Modern more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BrüMate and Simple Modern - **Competitive set**: Water bottle brands - **Market**: United States - **Month measured**: Sep 2026 - **BrüMate Share of Search**: 14.7% - **Simple Modern Share of Search**: 2.4% ## Is BrüMate or Simple Modern more popular in search? - In September 2026, BrüMate had more branded searches than Simple Modern among water bottle brands in the United States. BrüMate had about 301,000 branded searches, while Simple Modern had 49,500. BrüMate made up 14.7% of all water bottle brand searches we track, and Simple Modern accounted for 2.4%. - BrüMate was ahead of Simple Modern in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BrüMate’s share of searches among water bottle brands in the United States moved from 11.9% to 14.7%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Simple Modern’s share of searches among water bottle brands in the United States moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top water bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither BrüMate nor Simple Modern showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Owala | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Nalgene | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stanley | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Klean Kanteen | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | CamelBak | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | BrüMate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simple Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Contigo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zojirushi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LARQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water bottle brands - Asked ChatGPT "Which water bottle should I buy?": 1. Owala, 2. Hydro Flask, 3. Nalgene - Asked ChatGPT "What are the best water bottle brands?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley, 5. Nalgene, 6. Klean Kanteen, 7. CamelBak - Asked ChatGPT "What is the best insulated water bottle?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley - Searched Google, AI Overview "water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene - Searched Google, AI Overview "best water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene, 5. Stanley Not named in any answer: BrüMate, Simple Modern, Contigo, Thermos, Zojirushi and LARQ. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States water bottle brands in September 2026? - In September 2026, BrüMate gained share of searches among water bottle brands in the United States, from 10.1% to 14.7%. - In September 2026, Simple Modern lost share of searches among water bottle brands in the United States, from 3.7% to 2.4%. ## Month by month | Month | BrüMate estimated searches | BrüMate Share of Search | BrüMate rank | Simple Modern estimated searches | Simple Modern Share of Search | Simple Modern rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 11.9% | 2 | 60.5K | 2.9% | 5 | | Nov 2025 | 301K | 10.5% | 2 | 74K | 2.6% | 6 | | Dec 2025 | 301K | 11.3% | 3 | 60.5K | 2.3% | 6 | | Jan 2026 | 246K | 11.9% | 2 | 49.5K | 2.4% | 6 | | Feb 2026 | 201K | 11.9% | 2 | 40.5K | 2.4% | 6 | | Mar 2026 | 246K | 12.1% | 2 | 40.5K | 2% | 7 | | Apr 2026 | 246K | 12.4% | 2 | 40.5K | 2% | 7 | | May 2026 | 246K | 13.6% | 2 | 49.5K | 2.7% | 6 | | Jun 2026 | 246K | 13.5% | 2 | 60.5K | 3.3% | 6 | | Jul 2026 | 301K | 12% | 2 | 135K | 5.4% | 4 | | Aug 2026 | 246K | 10.1% | 2 | 90.5K | 3.7% | 5 | | Sep 2026 | 301K | 14.7% | 2 | 49.5K | 2.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using BrüMate’s and Simple Modern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BrüMate**: Measured on the search term “brumate”. - **Simple Modern**: Measured on the search term “simple modern”. - [BrüMate profile](/demand/us/brands/brumate) - [Simple Modern profile](/demand/us/brands/simple-modern) - [All water bottle brands in the United States](/demand/us/categories/us-water-bottle-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BrüMate or Simple Modern more popular in search? In September 2026, BrüMate had more branded searches than Simple Modern among water bottle brands in the United States. BrüMate had about 301,000 branded searches, while Simple Modern had 49,500. BrüMate made up 14.7% of all water bottle brand searches we track, and Simple Modern accounted for 2.4%. ## Cite this page Brandwave. "BrüMate vs Simple Modern: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/brumate-vs-simple-modern This page is also available as HTML at https://gobrandwave.com/demand/us/compare/brumate-vs-simple-modern. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.