--- title: "Brooklinen vs Cozy Earth: Which is searched more in the United States?" description: "Is Brooklinen or Cozy Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/brooklinen-vs-cozy-earth" publisher: "Brandwave" --- # Brooklinen vs Cozy Earth: Which is searched more in the United States? Is Brooklinen or Cozy Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooklinen and Cozy Earth - **Competitive set**: Bedding brands - **Market**: United States - **Month measured**: Sep 2026 - **Brooklinen Share of Search**: 34.4% - **Cozy Earth Share of Search**: 28% ## Is Brooklinen or Cozy Earth more popular in search? - In September 2026, Brooklinen had more branded searches than Cozy Earth among bedding brands in the United States. Brooklinen had about 135,000 branded searches, while Cozy Earth had 110,000. Brooklinen made up 34.4% of all bedding brand searches we track, and Cozy Earth accounted for 28%. - The lead changed hands once in the 12 months ending September 2026: Brooklinen took it in July 2026. - Across the 12 months ending September 2026, Brooklinen’s share of searches among bedding brands in the United States moved from 26.7% to 34.4%, and its estimated monthly branded searches moved from 110K to 135K. - Across the 12 months ending September 2026, Cozy Earth’s share of searches among bedding brands in the United States moved from 40% to 28%, and its estimated monthly branded searches moved from 165K to 110K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cozy Earth was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brooklinen and Cozy Earth were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Boll & Branch | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Parachute | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bedsure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ettitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Which sheets should I buy?": 1. Brooklinen - Asked ChatGPT "What are the best bedding brands?": 1. Boll & Branch, 2. Brooklinen, 3. Parachute, 4. Quince - Asked ChatGPT "What are the best cooling sheets?": 1. Brooklinen - Searched Google, AI Overview "bed sheets": 1. Boll & Branch - Searched Google, AI Overview "best sheets": 1. Cozy Earth, 2. Quince, 3. Brooklinen Not named in any answer: Bedsure and Ettitude. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bedding brands in September 2026? - In September 2026, Brooklinen gained share of searches among bedding brands in the United States, from 32.7% to 34.4%. - In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%. ## Month by month | Month | Brooklinen estimated searches | Brooklinen Share of Search | Brooklinen rank | Cozy Earth estimated searches | Cozy Earth Share of Search | Cozy Earth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 26.7% | 2 | 165K | 40% | 1 | | Nov 2025 | 201K | 25.1% | 2 | 368K | 45.9% | 1 | | Dec 2025 | 165K | 24.6% | 2 | 301K | 44.9% | 1 | | Jan 2026 | 135K | 30.6% | 2 | 165K | 37.4% | 1 | | Feb 2026 | 110K | 30.5% | 2 | 135K | 37.5% | 1 | | Mar 2026 | 110K | 30.7% | 1 | 110K | 30.7% | 2 | | Apr 2026 | 135K | 33.3% | 1 | 135K | 33.3% | 2 | | May 2026 | 135K | 32.3% | 1 | 135K | 32.3% | 2 | | Jun 2026 | 110K | 30.7% | 1 | 110K | 30.7% | 2 | | Jul 2026 | 110K | 29.6% | 2 | 90.5K | 24.4% | 3 | | Aug 2026 | 135K | 32.7% | 1 | 110K | 26.7% | 2 | | Sep 2026 | 135K | 34.4% | 1 | 110K | 28% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooklinen’s and Cozy Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooklinen**: Measured on the search term “brooklinen”. - **Cozy Earth**: Measured on the search term “cozy earth”. - [Brooklinen profile](/demand/us/brands/brooklinen) - [Cozy Earth profile](/demand/us/brands/cozy-earth) - [All bedding brands in the United States](/demand/us/categories/us-bedding-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooklinen or Cozy Earth more popular in search? In September 2026, Brooklinen had more branded searches than Cozy Earth among bedding brands in the United States. Brooklinen had about 135,000 branded searches, while Cozy Earth had 110,000. Brooklinen made up 34.4% of all bedding brand searches we track, and Cozy Earth accounted for 28%. ## Cite this page Brandwave. "Brooklinen vs Cozy Earth: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/brooklinen-vs-cozy-earth This page is also available as HTML at https://gobrandwave.com/demand/us/compare/brooklinen-vs-cozy-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.