--- title: "Brondell vs Toto: Which is searched more in the United States?" description: "Is Brondell or Toto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bidet brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/brondell-vs-toto" publisher: "Brandwave" --- # Brondell vs Toto: Which is searched more in the United States? Is Brondell or Toto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bidet brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brondell and Toto - **Competitive set**: Bidet brands - **Market**: United States - **Month measured**: Sep 2026 - **Brondell Share of Search**: 4.4% - **Toto Share of Search**: 33.8% ## Is Brondell or Toto more popular in search? - In September 2026, Toto had more branded searches than Brondell among bidet brands in the United States. Toto had about 22,200 branded searches, while Brondell had 2,900. Toto made up 33.8% of all bidet brand searches we track, and Brondell accounted for 4.4%. - Toto was ahead of Brondell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brondell’s share of searches among bidet brands in the United States moved from 3.7% to 4.4%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Toto’s share of searches among bidet brands in the United States moved from 42.7% to 33.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## Top bidet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brondell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Toto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brondell was listed before Toto in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Luxe Bidet | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brondell | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bio Bidet | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Toto | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tushy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Alpha Bidet | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Kohler | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about bidet brands - Asked ChatGPT "Which bidet should I buy in the US?": 1. Brondell, 2. Bio Bidet, 3. Luxe Bidet - Asked ChatGPT "What are the best bidet brands in the US?": 1. Toto, 2. Bio Bidet, 3. Brondell, 4. Alpha Bidet, 5. Kohler, 6. Luxe Bidet - Asked ChatGPT "What's the best bidet attachment in the US for a standard toilet?": 1. Luxe Bidet, 2. Tushy, 3. Brondell - Searched Google, AI Overview "bidet": 1. Luxe Bidet - Searched Google, AI Overview "bidet attachment": 1. Luxe Bidet, 2. Brondell Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States bidet brands in September 2026? - In September 2026, Tushy overtook Toto to become the leader among bidet brands in the United States, with 35.1% of the searches. - In September 2026, Toto lost share of searches among bidet brands in the United States, from 38.1% to 33.8%. - In September 2026, Brondell lost share of searches among bidet brands in the United States, from 5.1% to 4.4%. ## Month by month | Month | Brondell estimated searches | Brondell Share of Search | Brondell rank | Toto estimated searches | Toto Share of Search | Toto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 3.7% | 5 | 33.1K | 42.7% | 1 | | Nov 2025 | 4.4K | 4.6% | 5 | 40.5K | 42.6% | 1 | | Dec 2025 | 4.4K | 4.5% | 5 | 33.1K | 33.7% | 2 | | Jan 2026 | 3.6K | 3.8% | 6 | 33.1K | 35.2% | 2 | | Feb 2026 | 3.6K | 4.7% | 5 | 33.1K | 43.2% | 1 | | Mar 2026 | 3.6K | 3.5% | 5 | 40.5K | 38.9% | 2 | | Apr 2026 | 2.9K | 3.5% | 5 | 40.5K | 48.6% | 1 | | May 2026 | 3.6K | 4.4% | 5 | 33.1K | 40.6% | 1 | | Jun 2026 | 2.9K | 4.2% | 5 | 27.1K | 39% | 1 | | Jul 2026 | 2.9K | 3.8% | 5 | 33.1K | 43.7% | 1 | | Aug 2026 | 3.6K | 5.1% | 5 | 27.1K | 38.1% | 1 | | Sep 2026 | 2.9K | 4.4% | 6 | 22.2K | 33.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brondell’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brondell**: Measured on the search term “brondell”. - **Toto**: Measured on the search term “toto washlet”. - [Brondell profile](/demand/us/brands/brondell) - [Toto profile](/demand/us/brands/toto) - [All bidet brands in the United States](/demand/us/categories/us-bidet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brondell or Toto more popular in search? In September 2026, Toto had more branded searches than Brondell among bidet brands in the United States. Toto had about 22,200 branded searches, while Brondell had 2,900. Toto made up 33.8% of all bidet brand searches we track, and Brondell accounted for 4.4%. ## Cite this page Brandwave. "Brondell vs Toto: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/brondell-vs-toto This page is also available as HTML at https://gobrandwave.com/demand/us/compare/brondell-vs-toto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.