--- title: "Brilliant Earth vs With Clarity: Which is searched more in the United States?" description: "Is Brilliant Earth or With Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab-grown diamond jewelers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/brilliant-earth-vs-with-clarity" publisher: "Brandwave" --- # Brilliant Earth vs With Clarity: Which is searched more in the United States? Is Brilliant Earth or With Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab-grown diamond jewelers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brilliant Earth and With Clarity - **Competitive set**: Lab-grown diamond jewelers - **Market**: United States - **Month measured**: Sep 2026 - **Brilliant Earth Share of Search**: 57.4% - **With Clarity Share of Search**: 1% ## Is Brilliant Earth or With Clarity more popular in search? - In September 2026, Brilliant Earth had more branded searches than With Clarity among lab-grown diamond jewelers in the United States. Brilliant Earth had about 305,000 branded searches, while With Clarity had 5,400. Brilliant Earth made up 57.4% of all lab-grown diamond jeweler searches we track, and With Clarity accounted for 1%. - Brilliant Earth was ahead of With Clarity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brilliant Earth’s share of searches among lab-grown diamond jewelers in the United States moved from 58.2% to 57.4%, and its estimated monthly branded searches moved from 309K to 305K. - Across the 12 months ending September 2026, With Clarity’s share of searches among lab-grown diamond jewelers in the United States moved from 1.2% to 1%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top lab-grown diamond jewelers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brilliant Earth appeared in all five answers. With Clarity was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brilliant Earth was listed before With Clarity in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brilliant Earth | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ritani | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rare Carat | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Nile | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | With Clarity | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Grown Brilliance | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | VRAI | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Clean Origin | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Frank Darling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keyzar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ada Diamonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kimaï | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lab-grown diamond jewelers - Asked ChatGPT "Which lab-grown diamond jeweler should I buy from in the US?": 1. Ritani, 2. Rare Carat, 3. Blue Nile, 4. Brilliant Earth - Asked ChatGPT "What are the best lab-grown diamond jewelers in the US?": 1. Brilliant Earth, 2. Ritani, 3. Blue Nile, 4. Grown Brilliance, 5. VRAI, 6. With Clarity, 7. Rare Carat - Asked ChatGPT "What's the best lab-grown diamond jeweler in the US for an engagement ring?": 1. Rare Carat, 2. Brilliant Earth, 3. Blue Nile, 4. Clean Origin, 5. Ritani - Searched Google, AI Overview "lab grown diamonds": 1. Brilliant Earth, 2. Grown Brilliance, 3. With Clarity - Searched Google, AI Overview "lab grown diamond engagement rings": 1. With Clarity, 2. Brilliant Earth Not named in any answer: Frank Darling, Keyzar, Ada Diamonds and Kimaï. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States lab-grown diamond jewelers in September 2026? - Estimated monthly branded searches for With Clarity in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Brilliant Earth estimated searches | Brilliant Earth Share of Search | Brilliant Earth rank | With Clarity estimated searches | With Clarity Share of Search | With Clarity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 309K | 58.2% | 1 | 6.6K | 1.2% | 9 | | Nov 2025 | 373K | 55.4% | 1 | 8.1K | 1.2% | 9 | | Dec 2025 | 375K | 55.1% | 1 | 6.6K | 0.97% | 10 | | Jan 2026 | 375K | 56.7% | 1 | 5.4K | 0.82% | 10 | | Feb 2026 | 305K | 49.7% | 1 | 5.4K | 0.88% | 10 | | Mar 2026 | 319K | 48.6% | 1 | 5.4K | 0.82% | 9 | | Apr 2026 | 311K | 52.6% | 1 | 5.4K | 0.91% | 10 | | May 2026 | 390K | 61.1% | 1 | 5.4K | 0.85% | 9 | | Jun 2026 | 351K | 61.9% | 1 | 5.4K | 0.95% | 9 | | Jul 2026 | 362K | 62.2% | 1 | 5.4K | 0.93% | 9 | | Aug 2026 | 313K | 57% | 1 | 5.4K | 0.98% | 10 | | Sep 2026 | 305K | 57.4% | 1 | 5.4K | 1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Brilliant Earth’s and With Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brilliant Earth**: Measured on the search terms “brilliant earth” and “brilliant earth engagement rings”, summed into one figure. - **With Clarity**: Measured on the search term “with clarity”. - [Brilliant Earth profile](/demand/us/brands/brilliant-earth) - [With Clarity profile](/demand/us/brands/with-clarity) - [All lab-grown diamond jewelers in the United States](/demand/us/categories/us-lab-grown-diamond-jewelers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brilliant Earth or With Clarity more popular in search? In September 2026, Brilliant Earth had more branded searches than With Clarity among lab-grown diamond jewelers in the United States. Brilliant Earth had about 305,000 branded searches, while With Clarity had 5,400. Brilliant Earth made up 57.4% of all lab-grown diamond jeweler searches we track, and With Clarity accounted for 1%. ## Cite this page Brandwave. "Brilliant Earth vs With Clarity: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/brilliant-earth-vs-with-clarity This page is also available as HTML at https://gobrandwave.com/demand/us/compare/brilliant-earth-vs-with-clarity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.