---
title: "Brilliant Earth vs VRAI: Which is searched more in the United States?"
description: "Is Brilliant Earth or VRAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab-grown diamond jewelers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/brilliant-earth-vs-vrai"
publisher: "Brandwave"
---

# Brilliant Earth vs VRAI: Which is searched more in the United States?

Is Brilliant Earth or VRAI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab-grown diamond jewelers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brilliant Earth and VRAI
- **Competitive set**: Lab-grown diamond jewelers
- **Market**: United States
- **Month measured**: Sep 2026
- **Brilliant Earth Share of Search**: 57.4%
- **VRAI Share of Search**: 2.3%

## Is Brilliant Earth or VRAI more popular in search?

- In September 2026, Brilliant Earth had more branded searches than VRAI among lab-grown diamond jewelers in the United States. Brilliant Earth had about 305,000 branded searches, while VRAI had 12,400. Brilliant Earth made up 57.4% of all lab-grown diamond jeweler searches we track, and VRAI accounted for 2.3%.
- Brilliant Earth was ahead of VRAI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brilliant Earth’s share of searches among lab-grown diamond jewelers in the United States moved from 58.2% to 57.4%, and its estimated monthly branded searches moved from 309K to 305K.
- Across the 12 months ending September 2026, VRAI’s share of searches among lab-grown diamond jewelers in the United States moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 16.4K to 12.4K.

## How did search popularity change for United States lab-grown diamond jewelers in September 2026?

- Estimated monthly branded searches for VRAI in the United States fell 24.3% over 12 measured months, from 16.4K to 12.4K in September 2026.

## Month by month

| Month | Brilliant Earth estimated searches | Brilliant Earth Share of Search | Brilliant Earth rank | VRAI estimated searches | VRAI Share of Search | VRAI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 309K | 58.2% | 1 | 16.4K | 3.1% | 6 |
| Nov 2025 | 373K | 55.4% | 1 | 18.8K | 2.8% | 6 |
| Dec 2025 | 375K | 55.1% | 1 | 18.8K | 2.8% | 6 |
| Jan 2026 | 375K | 56.7% | 1 | 18.8K | 2.8% | 6 |
| Feb 2026 | 305K | 49.7% | 1 | 16.7K | 2.7% | 6 |
| Mar 2026 | 319K | 48.6% | 1 | 37K | 5.6% | 4 |
| Apr 2026 | 311K | 52.6% | 1 | 75.3K | 12.7% | 2 |
| May 2026 | 390K | 61.1% | 1 | 37K | 5.8% | 4 |
| Jun 2026 | 351K | 61.9% | 1 | 13.4K | 2.4% | 6 |
| Jul 2026 | 362K | 62.2% | 1 | 12.6K | 2.2% | 7 |
| Aug 2026 | 313K | 57% | 1 | 12.5K | 2.3% | 7 |
| Sep 2026 | 305K | 57.4% | 1 | 12.4K | 2.3% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brilliant Earth’s and VRAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brilliant Earth**: Measured on the search terms “brilliant earth” and “brilliant earth engagement rings”, summed into one figure.
- **VRAI**: Measured on the search terms “vrai” and “vrai engagement rings”, summed into one figure.

- [Brilliant Earth profile](/demand/us/brands/brilliant-earth)
- [VRAI profile](/demand/us/brands/vrai)
- [All lab-grown diamond jewelers in the United States](/demand/us/categories/us-lab-grown-diamond-jewelers): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Brilliant Earth or VRAI more popular in search?

In September 2026, Brilliant Earth had more branded searches than VRAI among lab-grown diamond jewelers in the United States. Brilliant Earth had about 305,000 branded searches, while VRAI had 12,400. Brilliant Earth made up 57.4% of all lab-grown diamond jeweler searches we track, and VRAI accounted for 2.3%.

## Cite this page

Brandwave. "Brilliant Earth vs VRAI: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/brilliant-earth-vs-vrai

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/brilliant-earth-vs-vrai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.