--- title: "Brigit vs FloatMe: Which is more popular in the United States?" description: "Is Brigit or FloatMe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cash advance apps set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/brigit-vs-floatme" publisher: "Brandwave" --- # Brigit vs FloatMe: Which is more popular in the United States? Is Brigit or FloatMe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cash advance apps set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brigit and FloatMe - **Competitive set**: Cash advance apps - **Market**: United States - **Month measured**: Oct 2026 - **Brigit Share of Search**: 15.3% - **FloatMe Share of Search**: 5.6% ## Is Brigit or FloatMe more popular in search? - In October 2026, Brigit had more branded searches than FloatMe among cash advance apps in the United States. Brigit had about 60,500 branded searches, while FloatMe had 22,200. Brigit made up 15.3% of all cash advance app searches we track, and FloatMe accounted for 5.6%. - Brigit was ahead of FloatMe in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Brigit’s share of searches among cash advance apps in the United States moved from 17.3% to 15.3%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending October 2026, FloatMe’s share of searches among cash advance apps in the United States moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top cash advance apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brigit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FloatMe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EarnIn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chime | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dave | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MoneyLion | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Brigit | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Klover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FloatMe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cash advance apps - Asked ChatGPT "What's the best cash advance app?": 1. Chime, 2. EarnIn, 3. Dave, 4. MoneyLion - Asked ChatGPT "Which apps let you borrow money before payday?": 1. EarnIn, 2. Dave, 3. Brigit, 4. MoneyLion, 5. Chime - Asked ChatGPT "What's the best app for a small cash advance with no credit check?": 1. EarnIn, 2. Dave, 3. Chime - Searched Google, AI Overview "cash advance apps": 1. Chime, 2. EarnIn, 3. Dave, 4. Brigit, 5. MoneyLion - Searched Google, AI Overview "best cash advance apps": 1. EarnIn, 2. MoneyLion, 3. Chime, 4. Brigit Not named in any answer: Klover, FloatMe, Albert and Cleo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cash advance apps in October 2026? - Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026. - Estimated monthly branded searches for FloatMe in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in October 2026. ## How has branded search for Brigit and FloatMe changed in the United States over the last 12 months? | Month | Brigit estimated searches | Brigit Share of Search | Brigit rank | FloatMe estimated searches | FloatMe Share of Search | FloatMe rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60.5K | 17.3% | 3 | 27.1K | 7.8% | 5 | | Dec 2025 | 49.5K | 13.4% | 3 | 22.2K | 6% | 6 | | Jan 2026 | 60.5K | 15.9% | 3 | 18.1K | 4.8% | 6 | | Feb 2026 | 40.5K | 13.9% | 3 | 18.1K | 6.2% | 6 | | Mar 2026 | 40.5K | 12.2% | 3 | 18.1K | 5.4% | 6 | | Apr 2026 | 49.5K | 15.1% | 3 | 18.1K | 5.5% | 6 | | May 2026 | 60.5K | 15.5% | 3 | 18.1K | 4.6% | 6 | | Jun 2026 | 60.5K | 15.8% | 3 | 18.1K | 4.7% | 7 | | Jul 2026 | 74K | 17.7% | 3 | 22.2K | 5.3% | 6 | | Aug 2026 | 74K | 17% | 3 | 22.2K | 5.1% | 6 | | Sep 2026 | 60.5K | 15.5% | 3 | 22.2K | 5.7% | 6 | | Oct 2026 | 60.5K | 15.3% | 3 | 22.2K | 5.6% | 6 | ## How are Brigit’s and FloatMe’s branded searches counted? Brandwave collects information about searches that people make online using Brigit’s and FloatMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brigit**: Measured on the search term “brigit”. - **FloatMe**: Measured on the search term “floatme”. - [Brigit profile](/demand/us/brands/brigit) - [FloatMe profile](/demand/us/brands/floatme) - [All cash advance apps in the United States](/demand/us/categories/us-cash-advance-apps): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brigit or FloatMe more popular in search? In October 2026, Brigit had more branded searches than FloatMe among cash advance apps in the United States. Brigit had about 60,500 branded searches, while FloatMe had 22,200. Brigit made up 15.3% of all cash advance app searches we track, and FloatMe accounted for 5.6%. ## Cite this page Brandwave. "Brigit vs FloatMe: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/brigit-vs-floatme This page is also available as HTML at https://gobrandwave.com/demand/us/compare/brigit-vs-floatme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.