--- title: "Branch vs Sihoo: Which is searched more in the United States?" description: "Is Branch or Sihoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Office chair brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/branch-furniture-vs-sihoo-chair" publisher: "Brandwave" --- # Branch vs Sihoo: Which is searched more in the United States? Is Branch or Sihoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Office chair brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Branch and Sihoo - **Competitive set**: Office chair brands - **Market**: United States - **Month measured**: Sep 2026 - **Branch Share of Search**: 2.8% - **Sihoo Share of Search**: 2.3% ## Is Branch or Sihoo more popular in search? - In September 2026, Branch had more branded searches than Sihoo among office chair brands in the United States. Branch had about 6,600 branded searches, while Sihoo had 5,400. Branch made up 2.8% of all office chair brand searches we track, and Sihoo accounted for 2.3%. - Branch was ahead of Sihoo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Branch’s share of searches among office chair brands in the United States moved from 2.7% to 2.8%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Sihoo’s share of searches among office chair brands in the United States moved from 0.79% to 2.3%, and its estimated monthly branded searches moved from 1.9K to 5.4K. ## Top office chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Branch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sihoo was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Branch was listed before Sihoo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Steelcase | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Herman Miller | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Haworth | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sihoo | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Secretlab | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | X-Chair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hbada | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Razer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Humanscale | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Autonomous | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about office chair brands - Asked ChatGPT "Which office chair should I buy?": 1. Branch, 2. Haworth, 3. Steelcase, 4. Herman Miller - Asked ChatGPT "What are the best office chair brands?": 1. Herman Miller, 2. Steelcase, 3. Haworth, 4. Branch, 5. Secretlab, 6. Sihoo - Asked ChatGPT "What is the best office chair for back pain?": 1. Steelcase, 2. Branch, 3. Sihoo, 4. Herman Miller - Searched Google, AI Overview "best office chair": 1. Steelcase, 2. Herman Miller Not named in any answer: X-Chair, Hbada, Razer, Humanscale and Autonomous. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States office chair brands in September 2026? - Sihoo’s share of searches among office chair brands in the United States has gained ground for 3 months in a row, from 1.1% to 2.3% in September 2026. ## Month by month | Month | Branch estimated searches | Branch Share of Search | Branch rank | Sihoo estimated searches | Sihoo Share of Search | Sihoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2.7% | 5 | 1.9K | 0.79% | 11 | | Nov 2025 | 8.1K | 2.3% | 6 | 2.9K | 0.83% | 11 | | Dec 2025 | 6.6K | 1.9% | 7 | 2.9K | 0.84% | 11 | | Jan 2026 | 6.6K | 2.1% | 6 | 2.4K | 0.78% | 11 | | Feb 2026 | 5.4K | 2.3% | 6 | 1.9K | 0.81% | 11 | | Mar 2026 | 6.6K | 2.5% | 4 | 2.4K | 0.93% | 11 | | Apr 2026 | 6.6K | 2.8% | 4 | 2.9K | 1.2% | 11 | | May 2026 | 6.6K | 2.6% | 4 | 2.9K | 1.1% | 11 | | Jun 2026 | 5.4K | 2.1% | 6 | 2.9K | 1.1% | 11 | | Jul 2026 | 6.6K | 2.5% | 4 | 3.6K | 1.4% | 10 | | Aug 2026 | 8.1K | 2.8% | 4 | 5.4K | 1.9% | 7 | | Sep 2026 | 6.6K | 2.8% | 4 | 5.4K | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Branch’s and Sihoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Branch**: Measured on the search term “branch chair”. - **Sihoo**: Measured on the search term “sihoo chair”. - [Branch profile](/demand/us/brands/branch-furniture) - [Sihoo profile](/demand/us/brands/sihoo-chair) - [All office chair brands in the United States](/demand/us/categories/us-office-chair-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Branch or Sihoo more popular in search? In September 2026, Branch had more branded searches than Sihoo among office chair brands in the United States. Branch had about 6,600 branded searches, while Sihoo had 5,400. Branch made up 2.8% of all office chair brand searches we track, and Sihoo accounted for 2.3%. ## Cite this page Brandwave. "Branch vs Sihoo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/branch-furniture-vs-sihoo-chair This page is also available as HTML at https://gobrandwave.com/demand/us/compare/branch-furniture-vs-sihoo-chair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.