--- title: "Boy Smells vs Paddywax: Which is searched more in the United States?" description: "Is Boy Smells or Paddywax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/boy-smells-vs-paddywax" publisher: "Brandwave" --- # Boy Smells vs Paddywax: Which is searched more in the United States? Is Boy Smells or Paddywax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boy Smells and Paddywax - **Competitive set**: Candle brands - **Market**: United States - **Month measured**: Sep 2026 - **Boy Smells Share of Search**: 0.75% - **Paddywax Share of Search**: 1.1% ## Is Boy Smells or Paddywax more popular in search? - In September 2026, Paddywax had more branded searches than Boy Smells among candle brands in the United States. Paddywax had about 6,600 branded searches, while Boy Smells had 4,400. Paddywax made up 1.1% of all candle brand searches we track, and Boy Smells accounted for 0.75%. - The lead changed hands 4 times in the 12 months ending September 2026: Boy Smells took it in December 2025, Paddywax took it in January 2026, Boy Smells took it in April 2026, Paddywax took it in June 2026. - Across the 12 months ending September 2026, Boy Smells’ share of searches among candle brands in the United States moved from 0.94% to 0.75%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, Paddywax’s share of searches among candle brands in the United States moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boy Smells was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Paddywax did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Le Labo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Yankee Candle | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Nest New York | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bath & Body Works | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Trudon | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Capri Blue | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Boy Smells | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Goose Creek | 12th | 0 of 3 | 2 of 2 | 2 of 5 | | Otherland | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Byredo | 14th | 1 of 3 | 0 of 2 | 1 of 5 | | Paddywax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Brooklyn Candle Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Apotheke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Homesick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Diptyque, 3. Yankee Candle, 4. P.F. Candle Co., 5. Bath & Body Works - Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Le Labo, 5. Nest New York, 6. Yankee Candle, 7. P.F. Candle Co., 8. Otherland, 9. Trudon, 10. Boy Smells, 11. Byredo - Asked ChatGPT "What are the best smelling candles?": 1. Capri Blue, 2. Diptyque, 3. Nest New York, 4. Voluspa, 5. Le Labo, 6. Yankee Candle, 7. Bath & Body Works - Searched Google, AI Overview "candles": 1. Bath & Body Works, 2. Goose Creek - Searched Google, AI Overview "best candles": 1. Diptyque, 2. Trudon, 3. Le Labo, 4. Boy Smells, 5. Voluspa, 6. P.F. Candle Co., 7. Goose Creek Not named in any answer: Paddywax, Brooklyn Candle Studio, Apotheke and Homesick. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States candle brands in September 2026? - In September 2026, Boy Smells rose from 15th to 13th among candle brands in the United States. - In September 2026, Paddywax rose from 12th to 11th among candle brands in the United States. ## Month by month | Month | Boy Smells estimated searches | Boy Smells Share of Search | Boy Smells rank | Paddywax estimated searches | Paddywax Share of Search | Paddywax rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.94% | 14 | 8.1K | 1.2% | 12 | | Nov 2025 | 9.9K | 0.94% | 13 | 12.1K | 1.1% | 11 | | Dec 2025 | 22.2K | 1.6% | 8 | 12.1K | 0.87% | 14 | | Jan 2026 | 6.6K | 1.1% | 13 | 9.9K | 1.6% | 10 | | Feb 2026 | 4.4K | 0.91% | 12 | 8.1K | 1.7% | 10 | | Mar 2026 | 5.4K | 1.2% | 13 | 8.1K | 1.8% | 11 | | Apr 2026 | 14.8K | 3.4% | 5 | 6.6K | 1.5% | 11 | | May 2026 | 6.6K | 1.5% | 11 | 6.6K | 1.5% | 13 | | Jun 2026 | 3.6K | 0.83% | 14 | 5.4K | 1.2% | 13 | | Jul 2026 | 4.4K | 0.96% | 13 | 6.6K | 1.4% | 12 | | Aug 2026 | 3.6K | 0.6% | 15 | 6.6K | 1.1% | 12 | | Sep 2026 | 4.4K | 0.75% | 13 | 6.6K | 1.1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Boy Smells’ and Paddywax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boy Smells**: Measured on the search term “boy smells candles”. - **Paddywax**: Measured on the search term “paddywax”. - [Boy Smells profile](/demand/us/brands/boy-smells) - [Paddywax profile](/demand/us/brands/paddywax) - [All candle brands in the United States](/demand/us/categories/us-candle-brands): The set both shares are measured inside, 18 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boy Smells or Paddywax more popular in search? In September 2026, Paddywax had more branded searches than Boy Smells among candle brands in the United States. Paddywax had about 6,600 branded searches, while Boy Smells had 4,400. Paddywax made up 1.1% of all candle brand searches we track, and Boy Smells accounted for 0.75%. ## Cite this page Brandwave. "Boy Smells vs Paddywax: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/boy-smells-vs-paddywax This page is also available as HTML at https://gobrandwave.com/demand/us/compare/boy-smells-vs-paddywax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.