--- title: "Bowers & Wilkins vs Skullcandy: Which is searched more in the United States?" description: "Is Bowers & Wilkins or Skullcandy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bowers-wilkins-vs-skullcandy" publisher: "Brandwave" --- # Bowers & Wilkins vs Skullcandy: Which is searched more in the United States? Is Bowers & Wilkins or Skullcandy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bowers & Wilkins and Skullcandy - **Competitive set**: Headphone brands - **Market**: United States - **Month measured**: Sep 2026 - **Bowers & Wilkins Share of Search**: 0.23% - **Skullcandy Share of Search**: 5.8% ## Is Bowers & Wilkins or Skullcandy more popular in search? - In September 2026, Skullcandy had more branded searches than Bowers & Wilkins among headphone brands in the United States. Skullcandy had about 165,000 branded searches, while Bowers & Wilkins had 6,600. Skullcandy made up 5.8% of all headphone brand searches we track, and Bowers & Wilkins accounted for 0.23%. - Skullcandy was ahead of Bowers & Wilkins in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among headphone brands in the United States moved from 0.19% to 0.23%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Skullcandy’s share of searches among headphone brands in the United States moved from 5.7% to 5.8%, and its estimated monthly branded searches held steady at 165K. ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bowers & Wilkins nor Skullcandy showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcore | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Apple AirPods | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sennheiser | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JLab | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Beats | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Audio-Technica | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | JBL | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shokz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Raycon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bowers & Wilkins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphones should I buy?": 1. Sony, 2. Bose, 3. Sennheiser - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. Audio-Technica, 6. JBL, 7. Soundcore - Asked ChatGPT "What are the best wireless earbuds?": 1. Sony, 2. Apple AirPods, 3. Bose, 4. Soundcore - Searched Google, AI Overview "headphones": 1. Soundcore, 2. Beats, 3. Bose - Searched Google, AI Overview "wireless earbuds": 1. JLab, 2. Soundcore, 3. Apple AirPods, 4. Bose, 5. Sony Not named in any answer: Skullcandy, Shokz, Raycon, Jabra, Marshall and Bowers & Wilkins. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States headphone brands in September 2026? - In September 2026, Skullcandy lost share of searches among headphone brands in the United States, from 6.9% to 5.8%. - Estimated monthly branded searches for Bowers & Wilkins in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | Bowers & Wilkins estimated searches | Bowers & Wilkins Share of Search | Bowers & Wilkins rank | Skullcandy estimated searches | Skullcandy Share of Search | Skullcandy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.19% | 15 | 165K | 5.7% | 6 | | Nov 2025 | 6.6K | 0.15% | 15 | 246K | 5.5% | 4 | | Dec 2025 | 6.6K | 0.13% | 15 | 246K | 4.9% | 5 | | Jan 2026 | 5.4K | 0.2% | 15 | 165K | 6.2% | 5 | | Feb 2026 | 5.4K | 0.22% | 15 | 165K | 6.8% | 4 | | Mar 2026 | 5.4K | 0.22% | 15 | 165K | 6.7% | 5 | | Apr 2026 | 5.4K | 0.25% | 15 | 165K | 7.6% | 4 | | May 2026 | 6.6K | 0.3% | 15 | 165K | 7.6% | 5 | | Jun 2026 | 8.1K | 0.38% | 15 | 135K | 6.3% | 6 | | Jul 2026 | 9.9K | 0.46% | 14 | 165K | 7.7% | 4 | | Aug 2026 | 8.1K | 0.34% | 15 | 165K | 6.9% | 4 | | Sep 2026 | 6.6K | 0.23% | 15 | 165K | 5.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bowers & Wilkins’ and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bowers & Wilkins**: Measured on the search term “bowers and wilkins headphones”. - **Skullcandy**: Measured on the search term “skullcandy”. - [Bowers & Wilkins profile](/demand/us/brands/bowers-wilkins) - [Skullcandy profile](/demand/us/brands/skullcandy) - [All headphone brands in the United States](/demand/us/categories/us-headphone-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bowers & Wilkins or Skullcandy more popular in search? In September 2026, Skullcandy had more branded searches than Bowers & Wilkins among headphone brands in the United States. Skullcandy had about 165,000 branded searches, while Bowers & Wilkins had 6,600. Skullcandy made up 5.8% of all headphone brand searches we track, and Bowers & Wilkins accounted for 0.23%. ## Cite this page Brandwave. "Bowers & Wilkins vs Skullcandy: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bowers-wilkins-vs-skullcandy This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bowers-wilkins-vs-skullcandy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.