--- title: "Bouldering Project vs Brooklyn Boulders: Which is searched more in the United States?" description: "Is Bouldering Project or Brooklyn Boulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gyms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bouldering-project-vs-brooklyn-boulders" publisher: "Brandwave" --- # Bouldering Project vs Brooklyn Boulders: Which is searched more in the United States? Is Bouldering Project or Brooklyn Boulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing gyms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bouldering Project and Brooklyn Boulders - **Competitive set**: Climbing gyms - **Market**: United States - **Month measured**: Sep 2026 - **Bouldering Project Share of Search**: 22.6% - **Brooklyn Boulders Share of Search**: 3.6% ## Is Bouldering Project or Brooklyn Boulders more popular in search? - In September 2026, Bouldering Project had more branded searches than Brooklyn Boulders among climbing gyms in the United States. Bouldering Project had about 18,100 branded searches, while Brooklyn Boulders had 2,900. Bouldering Project made up 22.6% of all climbing gym searches we track, and Brooklyn Boulders accounted for 3.6%. - Bouldering Project was ahead of Brooklyn Boulders in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bouldering Project’s share of searches among climbing gyms in the United States moved from 9.3% to 22.6%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Brooklyn Boulders’ share of searches among climbing gyms in the United States moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 6.6K to 2.9K. ## Top climbing gyms in ChatGPT and Google AI Overviews In three ChatGPT questions, Bouldering Project was mentioned in one out of three: in one of the three ChatGPT answers. Brooklyn Boulders did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Central Rock Gym | 1 of 3 | 1 of 3 | | Bouldering Project | 1 of 3 | 1 of 3 | | Mesa Rim | 0 of 3 | 0 of 3 | | Vertical Endeavors | 0 of 3 | 0 of 3 | | Touchstone Climbing | 0 of 3 | 0 of 3 | | Brooklyn Boulders | 0 of 3 | 0 of 3 | | Movement | 1 of 3 | 1 of 3 | ## Every AI answer about climbing gyms - Asked ChatGPT "What's the best climbing gym chain in the US?": 1. Movement, 2. Bouldering Project, 3. Central Rock Gym - Asked ChatGPT "Which bouldering gym is best for beginners?": named none of the brands we track - Asked ChatGPT "What are the best rock climbing gyms near me?": named none of the brands we track Not named in any answer: Mesa Rim, Vertical Endeavors, Touchstone Climbing and Brooklyn Boulders. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States climbing gyms in September 2026? - In September 2026, Bouldering Project gained share of searches among climbing gyms in the United States, from 20.9% to 22.6%. - In September 2026, Brooklyn Boulders lost share of searches among climbing gyms in the United States, from 4.2% to 3.6%. ## Month by month | Month | Bouldering Project estimated searches | Bouldering Project Share of Search | Bouldering Project rank | Brooklyn Boulders estimated searches | Brooklyn Boulders Share of Search | Brooklyn Boulders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 9.3% | 2 | 6.6K | 3.4% | 5 | | Nov 2025 | 18.1K | 7.9% | 2 | 6.6K | 2.9% | 5 | | Dec 2025 | 18.1K | 7.8% | 2 | 6.6K | 2.8% | 5 | | Jan 2026 | 22.2K | 9.1% | 2 | 8.1K | 3.3% | 5 | | Feb 2026 | 18.1K | 7.8% | 2 | 6.6K | 2.9% | 5 | | Mar 2026 | 22.2K | 18.8% | 2 | 5.4K | 4.6% | 5 | | Apr 2026 | 18.1K | 21.2% | 2 | 3.6K | 4.2% | 6 | | May 2026 | 18.1K | 22.3% | 2 | 3.6K | 4.4% | 6 | | Jun 2026 | 18.1K | 21.5% | 2 | 3.6K | 4.3% | 6 | | Jul 2026 | 18.1K | 21.5% | 2 | 3.6K | 4.3% | 6 | | Aug 2026 | 18.1K | 20.9% | 2 | 3.6K | 4.2% | 6 | | Sep 2026 | 18.1K | 22.6% | 2 | 2.9K | 3.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bouldering Project’s and Brooklyn Boulders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bouldering Project**: Measured on the search term “bouldering project”. - **Brooklyn Boulders**: Measured on the search term “brooklyn boulders”. - [Bouldering Project profile](/demand/us/brands/bouldering-project) - [Brooklyn Boulders profile](/demand/us/brands/brooklyn-boulders) - [All climbing gyms in the United States](/demand/us/categories/us-climbing-gyms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bouldering Project or Brooklyn Boulders more popular in search? In September 2026, Bouldering Project had more branded searches than Brooklyn Boulders among climbing gyms in the United States. Bouldering Project had about 18,100 branded searches, while Brooklyn Boulders had 2,900. Bouldering Project made up 22.6% of all climbing gym searches we track, and Brooklyn Boulders accounted for 3.6%. ## Cite this page Brandwave. "Bouldering Project vs Brooklyn Boulders: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bouldering-project-vs-brooklyn-boulders This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bouldering-project-vs-brooklyn-boulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.