--- title: "Bonzo vs Shape: Which is searched more in the United States?" description: "Is Bonzo or Shape more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage CRM software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bonzo-vs-shape-crm" publisher: "Brandwave" --- # Bonzo vs Shape: Which is searched more in the United States? Is Bonzo or Shape more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage CRM software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonzo and Shape - **Competitive set**: Mortgage CRM software - **Market**: United States - **Month measured**: Sep 2026 - **Bonzo Share of Search**: 5.7% - **Shape Share of Search**: 8.5% ## Is Bonzo or Shape more popular in search? - In September 2026, Shape had more branded searches than Bonzo among mortgage CRM software in the United States. Shape had about 480 branded searches, while Bonzo had 320. Shape made up 8.5% of all mortgage CRM software searches we track, and Bonzo accounted for 5.7%. - Shape was ahead of Bonzo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bonzo’s share of searches among mortgage CRM software in the United States moved from 4.3% to 5.7%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending September 2026, Shape’s share of searches among mortgage CRM software in the United States moved from 9.7% to 8.5%, and its estimated monthly branded searches moved from 720 to 480. ## Top mortgage CRM software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shape appeared in all five answers. Bonzo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shape was listed before Bonzo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BNTouch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shape | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jungo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Surefire | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Mloflo | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bonzo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Total Expert | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Velocify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | uSherpa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mortgage CRM software - Asked ChatGPT "Which mortgage CRM should I use in the US?": 1. BNTouch, 2. Shape, 3. Jungo, 4. Surefire - Asked ChatGPT "What are the best mortgage CRMs in the US?": 1. Shape, 2. BNTouch, 3. Jungo, 4. Surefire, 5. Total Expert - Asked ChatGPT "What's the best mortgage CRM in the US for an independent loan officer?": 1. BNTouch, 2. Jungo, 3. Surefire, 4. Shape - Searched Google, AI Overview "mortgage crm": 1. Shape, 2. BNTouch, 3. Surefire, 4. Mloflo - Searched Google, AI Overview "crm for loan officers": 1. Shape, 2. BNTouch, 3. Mloflo, 4. Bonzo Not named in any answer: Velocify and uSherpa. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States mortgage CRM software in September 2026? - In September 2026, Shape lost share of searches among mortgage CRM software in the United States, from 10% to 8.5%. - In September 2026, Bonzo rose from 6th to 4th among mortgage CRM software in the United States. ## Month by month | Month | Bonzo estimated searches | Bonzo Share of Search | Bonzo rank | Shape estimated searches | Shape Share of Search | Shape rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 4.3% | 8 | 720 | 9.7% | 3 | | Nov 2025 | 260 | 4.3% | 8 | 480 | 7.9% | 3 | | Dec 2025 | 260 | 4.3% | 8 | 480 | 8% | 3 | | Jan 2026 | 480 | 6.3% | 5 | 720 | 9.4% | 3 | | Feb 2026 | 480 | 6.7% | 5 | 590 | 8.3% | 4 | | Mar 2026 | 390 | 5.5% | 7 | 720 | 10.2% | 3 | | Apr 2026 | 320 | 5.1% | 7 | 720 | 11.4% | 3 | | May 2026 | 320 | 5.8% | 7 | 590 | 10.8% | 3 | | Jun 2026 | 320 | 5.9% | 5 | 590 | 10.8% | 3 | | Jul 2026 | 320 | 6% | 5 | 480 | 9.1% | 3 | | Aug 2026 | 320 | 5.4% | 6 | 590 | 10% | 3 | | Sep 2026 | 320 | 5.7% | 4 | 480 | 8.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonzo’s and Shape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonzo**: Measured on the search term “bonzo crm”. - **Shape**: Measured on the search term “shape crm”. - [Bonzo profile](/demand/us/brands/bonzo) - [Shape profile](/demand/us/brands/shape-crm) - [All mortgage CRM software in the United States](/demand/us/categories/us-mortgage-crm-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonzo or Shape more popular in search? In September 2026, Shape had more branded searches than Bonzo among mortgage CRM software in the United States. Shape had about 480 branded searches, while Bonzo had 320. Shape made up 8.5% of all mortgage CRM software searches we track, and Bonzo accounted for 5.7%. ## Cite this page Brandwave. "Bonzo vs Shape: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bonzo-vs-shape-crm This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bonzo-vs-shape-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.