--- title: "Bonne Maman vs Smucker's: Which is searched more in United States?" description: "Which is more popular in search, Bonne Maman or Smucker's? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bonne-maman-vs-smuckers" publisher: "Brandwave" --- # Bonne Maman vs Smucker's: Which is searched more in United States? Which is more popular in search, Bonne Maman or Smucker's? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonne Maman and Smucker's - **Competitive set**: Jam brands - **Market**: United States - **Month measured**: Sep 2026 - **Bonne Maman Share of Search**: 41.6% - **Smucker's Share of Search**: 55.4% ## Which is more popular in search, Bonne Maman or Smucker's? - In September 2026, Smucker's had more branded searches than Bonne Maman among jam brands in United States. Smucker's was estimated to have 29.5K branded searches compared to Bonne Maman’s 22.2K, and held a 55.4% Share of Search versus Bonne Maman’s 41.6%. - The lead changed hands 4 times in the 12 months ending September 2026: Bonne Maman took it in November 2025, Smucker's took it in February 2026, Bonne Maman took it in March 2026, Smucker's took it in May 2026. - Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United States moved from 42.2% to 41.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Smucker's’ estimated Share of Search among jam brands in United States moved from 55.3% to 55.4%, and its estimated monthly branded searches moved from 35.5K to 29.5K. ## How did search popularity change for United States jam brands in September 2026? - Estimated monthly branded searches for Bonne Maman in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. - Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026. ## Month by month | Month | Bonne Maman estimated searches | Bonne Maman Share of Search | Bonne Maman rank | Smucker's estimated searches | Smucker's Share of Search | Smucker's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 42.2% | 2 | 35.5K | 55.3% | 1 | | Nov 2025 | 40.5K | 60.9% | 1 | 24.1K | 36.3% | 2 | | Dec 2025 | 49.5K | 63.7% | 1 | 25.8K | 33.2% | 2 | | Jan 2026 | 27.1K | 50.1% | 1 | 25.1K | 46.4% | 2 | | Feb 2026 | 22.2K | 46% | 2 | 24.1K | 50% | 1 | | Mar 2026 | 27.1K | 50.4% | 1 | 25.1K | 46.7% | 2 | | Apr 2026 | 27.1K | 50.8% | 1 | 24.6K | 46.2% | 2 | | May 2026 | 22.2K | 41.7% | 2 | 29.5K | 55.3% | 1 | | Jun 2026 | 18.1K | 37% | 2 | 29.5K | 60.3% | 1 | | Jul 2026 | 22.2K | 41.9% | 2 | 29.5K | 55.7% | 1 | | Aug 2026 | 22.2K | 41.6% | 2 | 29.5K | 55.4% | 1 | | Sep 2026 | 22.2K | 41.6% | 2 | 29.5K | 55.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonne Maman’s and Smucker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonne Maman**: Measured on the search term “bonne maman”. - **Smucker's**: Measured on the search terms “smucker s”, “smuckers” and “smuckers jam”, summed into one figure. - [Bonne Maman profile](/demand/us/brands/bonne-maman) - [Smucker's profile](/demand/us/brands/smuckers) - [All jam brands in United States](/demand/us/categories/us-jam-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bonne Maman or Smucker's? In September 2026, Smucker's had more branded searches than Bonne Maman among jam brands in United States. Smucker's was estimated to have 29.5K branded searches compared to Bonne Maman’s 22.2K, and held a 55.4% Share of Search versus Bonne Maman’s 41.6%. ## Cite this page Brandwave. "Bonne Maman vs Smucker's: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/bonne-maman-vs-smuckers This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bonne-maman-vs-smuckers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.