--- title: "Bonefish Grill vs Long John Silver's: Which is searched more in the United States?" description: "Is Bonefish Grill or Long John Silver's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seafood chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bonefish-grill-vs-long-john-silvers" publisher: "Brandwave" --- # Bonefish Grill vs Long John Silver's: Which is searched more in the United States? Is Bonefish Grill or Long John Silver's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seafood chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonefish Grill and Long John Silver's - **Competitive set**: Seafood chains - **Market**: United States - **Month measured**: Sep 2026 - **Bonefish Grill Share of Search**: 14.8% - **Long John Silver's Share of Search**: 27% ## Is Bonefish Grill or Long John Silver's more popular in search? - In September 2026, Long John Silver's had more branded searches than Bonefish Grill among seafood chains in the United States. Long John Silver's had about 1 million branded searches, while Bonefish Grill had 550,000. Long John Silver's made up 27% of all seafood chain searches we track, and Bonefish Grill accounted for 14.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Bonefish Grill took it in December 2025, Long John Silver's took it in February 2026. - Across the 12 months ending September 2026, Bonefish Grill’s share of searches among seafood chains in the United States moved from 19.5% to 14.8%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Long John Silver's’ share of searches among seafood chains in the United States moved from 19.5% to 27%, and its estimated monthly branded searches moved from 673K to 1M. ## Top seafood chains in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bonefish Grill and Long John Silver's were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Long John Silver's was listed before Bonefish Grill in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Captain D's | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Red Lobster | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bonefish Grill | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Long John Silver's | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pappadeaux Seafood Kitchen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Legal Sea Foods | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Joe's Crab Shack | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about seafood chains - Asked ChatGPT "What's the best seafood restaurant chain in the US?": 1. Bonefish Grill, 2. Legal Sea Foods, 3. Pappadeaux Seafood Kitchen, 4. Red Lobster - Asked ChatGPT "Which seafood chain in the US has the best value?": 1. Captain D's, 2. Long John Silver's, 3. Red Lobster, 4. Joe's Crab Shack - Asked ChatGPT "What are the most popular seafood chains in the US?": 1. Red Lobster, 2. Captain D's, 3. Long John Silver's, 4. Bonefish Grill, 5. Pappadeaux Seafood Kitchen, 6. Joe's Crab Shack, 7. Legal Sea Foods - Searched Google, AI Overview "seafood restaurants": named none of the brands we track - Searched Google, AI Overview "fish and chips": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States seafood chains in September 2026? - In September 2026, Long John Silver's gained share of searches among seafood chains in the United States, from 19.9% to 27%. - In September 2026, Bonefish Grill lost share of searches among seafood chains in the United States, from 16.3% to 14.8%. ## Month by month | Month | Bonefish Grill estimated searches | Bonefish Grill Share of Search | Bonefish Grill rank | Long John Silver's estimated searches | Long John Silver's Share of Search | Long John Silver's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 19.5% | 2 | 673K | 19.5% | 3 | | Nov 2025 | 550K | 16.5% | 3 | 673K | 20.2% | 2 | | Dec 2025 | 673K | 19.9% | 2 | 550K | 16.3% | 3 | | Jan 2026 | 673K | 19.2% | 2 | 673K | 19.2% | 3 | | Feb 2026 | 673K | 16.3% | 3 | 823K | 19.9% | 2 | | Mar 2026 | 673K | 16.2% | 3 | 823K | 19.9% | 2 | | Apr 2026 | 673K | 16.5% | 3 | 823K | 20.2% | 2 | | May 2026 | 673K | 15% | 2 | 673K | 15% | 3 | | Jun 2026 | 550K | 14.5% | 3 | 673K | 17.7% | 2 | | Jul 2026 | 550K | 15.6% | 3 | 823K | 23.3% | 2 | | Aug 2026 | 550K | 16.3% | 3 | 673K | 19.9% | 2 | | Sep 2026 | 550K | 14.8% | 3 | 1M | 27% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonefish Grill’s and Long John Silver's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonefish Grill**: Measured on the search term “bonefish grill”. - **Long John Silver's**: Measured on the search term “long john silvers”. - [Bonefish Grill profile](/demand/us/brands/bonefish-grill) - [Long John Silver's profile](/demand/us/brands/long-john-silvers) - [All seafood chains in the United States](/demand/us/categories/us-seafood-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonefish Grill or Long John Silver's more popular in search? In September 2026, Long John Silver's had more branded searches than Bonefish Grill among seafood chains in the United States. Long John Silver's had about 1 million branded searches, while Bonefish Grill had 550,000. Long John Silver's made up 27% of all seafood chain searches we track, and Bonefish Grill accounted for 14.8%. ## Cite this page Brandwave. "Bonefish Grill vs Long John Silver's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bonefish-grill-vs-long-john-silvers This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bonefish-grill-vs-long-john-silvers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.