--- title: "Bonchon vs Hooters: Which is searched more in the United States?" description: "Is Bonchon or Hooters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wing chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bonchon-vs-hooters" publisher: "Brandwave" --- # Bonchon vs Hooters: Which is searched more in the United States? Is Bonchon or Hooters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wing chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonchon and Hooters - **Competitive set**: Wing chains - **Market**: United States - **Month measured**: Sep 2026 - **Bonchon Share of Search**: 1.7% - **Hooters Share of Search**: 4.8% ## Is Bonchon or Hooters more popular in search? - In September 2026, Hooters had more branded searches than Bonchon among wing chains in the United States. Hooters had about 673,000 branded searches, while Bonchon had 246,000. Hooters made up 4.8% of all wing chain searches we track, and Bonchon accounted for 1.7%. - Hooters was ahead of Bonchon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bonchon’s share of searches among wing chains in the United States moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Hooters’ share of searches among wing chains in the United States moved from 6.5% to 4.8%, and its estimated monthly branded searches moved from 1M to 673K. ## Top wing chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Bonchon and Hooters were each mentioned in two out of three: in two of the three ChatGPT answers. Bonchon was listed before Hooters in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Wingstop | 1st | 3 of 3 | 3 of 3 | | Buffalo Wild Wings | 2nd | 3 of 3 | 3 of 3 | | Pluckers Wing Bar | 3rd | 2 of 3 | 2 of 3 | | Bonchon | 4th | 2 of 3 | 2 of 3 | | Hooters | 5th | 2 of 3 | 2 of 3 | | Wing Snob | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about wing chains - Asked ChatGPT "What's the best wing chain in the US?": 1. Wingstop, 2. Buffalo Wild Wings, 3. Bonchon, 4. Hooters, 5. Pluckers Wing Bar - Asked ChatGPT "Which restaurant chain in the US has the best chicken wings?": 1. Wingstop, 2. Pluckers Wing Bar, 3. Buffalo Wild Wings, 4. Bonchon - Asked ChatGPT "What are the most popular wing chains in the US?": 1. Wingstop, 2. Buffalo Wild Wings, 3. Hooters Not named in any answer: Wing Snob. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States wing chains in September 2026? - In September 2026, Hooters lost share of searches among wing chains in the United States, from 5.8% to 4.8%. - Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Month by month | Month | Bonchon estimated searches | Bonchon Share of Search | Bonchon rank | Hooters estimated searches | Hooters Share of Search | Hooters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 1.9% | 5 | 1M | 6.5% | 3 | | Nov 2025 | 368K | 2.4% | 5 | 1M | 6.4% | 3 | | Dec 2025 | 368K | 2.4% | 5 | 823K | 5.4% | 3 | | Jan 2026 | 301K | 2% | 5 | 823K | 5.3% | 3 | | Feb 2026 | 301K | 2.1% | 5 | 823K | 5.8% | 3 | | Mar 2026 | 301K | 2.1% | 5 | 1M | 6.9% | 3 | | Apr 2026 | 301K | 2.1% | 5 | 823K | 5.8% | 3 | | May 2026 | 301K | 2.1% | 5 | 823K | 5.8% | 3 | | Jun 2026 | 246K | 1.7% | 5 | 823K | 5.8% | 3 | | Jul 2026 | 301K | 2.1% | 5 | 823K | 5.8% | 3 | | Aug 2026 | 301K | 2.1% | 5 | 823K | 5.8% | 3 | | Sep 2026 | 246K | 1.7% | 5 | 673K | 4.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonchon’s and Hooters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonchon**: Measured on the search term “bonchon”. - **Hooters**: Measured on the search term “hooters”. - [Bonchon profile](/demand/us/brands/bonchon) - [Hooters profile](/demand/us/brands/hooters) - [All wing chains in the United States](/demand/us/categories/us-wing-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonchon or Hooters more popular in search? In September 2026, Hooters had more branded searches than Bonchon among wing chains in the United States. Hooters had about 673,000 branded searches, while Bonchon had 246,000. Hooters made up 4.8% of all wing chain searches we track, and Bonchon accounted for 1.7%. ## Cite this page Brandwave. "Bonchon vs Hooters: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bonchon-vs-hooters This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bonchon-vs-hooters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.