--- title: "Boll & Branch vs Parachute: Which is searched more in the United States?" description: "Is Boll & Branch or Parachute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/boll-branch-vs-parachute" publisher: "Brandwave" --- # Boll & Branch vs Parachute: Which is searched more in the United States? Is Boll & Branch or Parachute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boll & Branch and Parachute - **Competitive set**: Bedding brands - **Market**: United States - **Month measured**: Sep 2026 - **Boll & Branch Share of Search**: 23% - **Parachute Share of Search**: 4.6% ## Is Boll & Branch or Parachute more popular in search? - In September 2026, Boll & Branch had more branded searches than Parachute among bedding brands in the United States. Boll & Branch had about 90,500 branded searches, while Parachute had 18,100. Boll & Branch made up 23% of all bedding brand searches we track, and Parachute accounted for 4.6%. - Boll & Branch was ahead of Parachute in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States moved from 22% to 23%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Parachute’s share of searches among bedding brands in the United States moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boll & Branch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Parachute was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Boll & Branch | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Parachute | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bedsure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ettitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Which sheets should I buy?": 1. Brooklinen - Asked ChatGPT "What are the best bedding brands?": 1. Boll & Branch, 2. Brooklinen, 3. Parachute, 4. Quince - Asked ChatGPT "What are the best cooling sheets?": 1. Brooklinen - Searched Google, AI Overview "bed sheets": 1. Boll & Branch - Searched Google, AI Overview "best sheets": 1. Cozy Earth, 2. Quince, 3. Brooklinen Not named in any answer: Bedsure and Ettitude. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bedding brands in September 2026? - In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%. - In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%. ## Month by month | Month | Boll & Branch estimated searches | Boll & Branch Share of Search | Boll & Branch rank | Parachute estimated searches | Parachute Share of Search | Parachute rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 22% | 3 | 14.8K | 3.6% | 5 | | Nov 2025 | 165K | 20.6% | 3 | 22.2K | 2.8% | 4 | | Dec 2025 | 135K | 20.1% | 3 | 14.8K | 2.2% | 6 | | Jan 2026 | 90.5K | 20.5% | 3 | 12.1K | 2.7% | 6 | | Feb 2026 | 74K | 20.5% | 3 | 12.1K | 3.4% | 6 | | Mar 2026 | 90.5K | 25.3% | 3 | 12.1K | 3.4% | 6 | | Apr 2026 | 90.5K | 22.3% | 3 | 12.1K | 3% | 6 | | May 2026 | 90.5K | 21.7% | 3 | 18.1K | 4.3% | 5 | | Jun 2026 | 90.5K | 25.3% | 3 | 12.1K | 3.4% | 6 | | Jul 2026 | 110K | 29.6% | 1 | 22.2K | 6% | 4 | | Aug 2026 | 90.5K | 21.9% | 3 | 33.1K | 8% | 4 | | Sep 2026 | 90.5K | 23% | 3 | 18.1K | 4.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Boll & Branch’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boll & Branch**: Measured on the search term “boll and branch”. - **Parachute**: Measured on the search term “parachute bedding”. - [Boll & Branch profile](/demand/us/brands/boll-branch) - [Parachute profile](/demand/us/brands/parachute) - [All bedding brands in the United States](/demand/us/categories/us-bedding-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boll & Branch or Parachute more popular in search? In September 2026, Boll & Branch had more branded searches than Parachute among bedding brands in the United States. Boll & Branch had about 90,500 branded searches, while Parachute had 18,100. Boll & Branch made up 23% of all bedding brand searches we track, and Parachute accounted for 4.6%. ## Cite this page Brandwave. "Boll & Branch vs Parachute: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/boll-branch-vs-parachute This page is also available as HTML at https://gobrandwave.com/demand/us/compare/boll-branch-vs-parachute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.