--- title: "Boll & Branch vs Cozy Earth: Which is searched more in the United States?" description: "Is Boll & Branch or Cozy Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/boll-branch-vs-cozy-earth" publisher: "Brandwave" --- # Boll & Branch vs Cozy Earth: Which is searched more in the United States? Is Boll & Branch or Cozy Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boll & Branch and Cozy Earth - **Competitive set**: Bedding brands - **Market**: United States - **Month measured**: Sep 2026 - **Boll & Branch Share of Search**: 23% - **Cozy Earth Share of Search**: 28% ## Is Boll & Branch or Cozy Earth more popular in search? - In September 2026, Cozy Earth had more branded searches than Boll & Branch among bedding brands in the United States. Cozy Earth had about 110,000 branded searches, while Boll & Branch had 90,500. Cozy Earth made up 28% of all bedding brand searches we track, and Boll & Branch accounted for 23%. - The lead changed hands 2 times in the 12 months ending September 2026: Boll & Branch took it in July 2026, Cozy Earth took it in August 2026. - Across the 12 months ending September 2026, Boll & Branch’s share of searches among bedding brands in the United States moved from 22% to 23%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Cozy Earth’s share of searches among bedding brands in the United States moved from 40% to 28%, and its estimated monthly branded searches moved from 165K to 110K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boll & Branch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cozy Earth was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Boll & Branch and Cozy Earth were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Boll & Branch | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Parachute | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bedsure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ettitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Which sheets should I buy?": 1. Brooklinen - Asked ChatGPT "What are the best bedding brands?": 1. Boll & Branch, 2. Brooklinen, 3. Parachute, 4. Quince - Asked ChatGPT "What are the best cooling sheets?": 1. Brooklinen - Searched Google, AI Overview "bed sheets": 1. Boll & Branch - Searched Google, AI Overview "best sheets": 1. Cozy Earth, 2. Quince, 3. Brooklinen Not named in any answer: Bedsure and Ettitude. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bedding brands in September 2026? - In September 2026, Cozy Earth gained share of searches among bedding brands in the United States, from 26.7% to 28%. - In September 2026, Boll & Branch gained share of searches among bedding brands in the United States, from 21.9% to 23%. ## Month by month | Month | Boll & Branch estimated searches | Boll & Branch Share of Search | Boll & Branch rank | Cozy Earth estimated searches | Cozy Earth Share of Search | Cozy Earth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 22% | 3 | 165K | 40% | 1 | | Nov 2025 | 165K | 20.6% | 3 | 368K | 45.9% | 1 | | Dec 2025 | 135K | 20.1% | 3 | 301K | 44.9% | 1 | | Jan 2026 | 90.5K | 20.5% | 3 | 165K | 37.4% | 1 | | Feb 2026 | 74K | 20.5% | 3 | 135K | 37.5% | 1 | | Mar 2026 | 90.5K | 25.3% | 3 | 110K | 30.7% | 2 | | Apr 2026 | 90.5K | 22.3% | 3 | 135K | 33.3% | 2 | | May 2026 | 90.5K | 21.7% | 3 | 135K | 32.3% | 2 | | Jun 2026 | 90.5K | 25.3% | 3 | 110K | 30.7% | 2 | | Jul 2026 | 110K | 29.6% | 1 | 90.5K | 24.4% | 3 | | Aug 2026 | 90.5K | 21.9% | 3 | 110K | 26.7% | 2 | | Sep 2026 | 90.5K | 23% | 3 | 110K | 28% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Boll & Branch’s and Cozy Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boll & Branch**: Measured on the search term “boll and branch”. - **Cozy Earth**: Measured on the search term “cozy earth”. - [Boll & Branch profile](/demand/us/brands/boll-branch) - [Cozy Earth profile](/demand/us/brands/cozy-earth) - [All bedding brands in the United States](/demand/us/categories/us-bedding-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boll & Branch or Cozy Earth more popular in search? In September 2026, Cozy Earth had more branded searches than Boll & Branch among bedding brands in the United States. Cozy Earth had about 110,000 branded searches, while Boll & Branch had 90,500. Cozy Earth made up 28% of all bedding brand searches we track, and Boll & Branch accounted for 23%. ## Cite this page Brandwave. "Boll & Branch vs Cozy Earth: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/boll-branch-vs-cozy-earth This page is also available as HTML at https://gobrandwave.com/demand/us/compare/boll-branch-vs-cozy-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.