--- title: "Boka vs Quip: Which is searched more in the United States?" description: "Is Boka or Quip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/boka-vs-quip-toothbrush" publisher: "Brandwave" --- # Boka vs Quip: Which is searched more in the United States? Is Boka or Quip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boka and Quip - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Boka Share of Search**: 15.6% - **Quip Share of Search**: 4.7% ## Is Boka or Quip more popular in search? - In September 2026, Boka had more branded searches than Quip among oral care brands in the United States. Boka had about 74,000 branded searches, while Quip had 22,200. Boka made up 15.6% of all oral care brand searches we track, and Quip accounted for 4.7%. - Boka was ahead of Quip in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boka’s share of searches among oral care brands in the United States moved from 11.5% to 15.6%, and its estimated monthly branded searches moved from 49.5K to 74K. - Across the 12 months ending September 2026, Quip’s share of searches among oral care brands in the United States moved from 5.1% to 4.7%, and its estimated monthly branded searches held steady at 22.2K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boka was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Quip did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - Estimated monthly branded searches for Boka in the United States rose 49.5% over 12 measured months, from 49.5K to 74K in September 2026. ## Month by month | Month | Boka estimated searches | Boka Share of Search | Boka rank | Quip estimated searches | Quip Share of Search | Quip rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 11.5% | 2 | 22.2K | 5.1% | 10 | | Nov 2025 | 40.5K | 9.1% | 2 | 27.1K | 6.1% | 10 | | Dec 2025 | 49.5K | 10.4% | 2 | 27.1K | 5.7% | 10 | | Jan 2026 | 74K | 14.8% | 1 | 22.2K | 4.4% | 11 | | Feb 2026 | 74K | 16.3% | 1 | 22.2K | 4.9% | 11 | | Mar 2026 | 74K | 15.3% | 1 | 22.2K | 4.6% | 10 | | Apr 2026 | 74K | 16.5% | 1 | 18.1K | 4% | 12 | | May 2026 | 74K | 17.1% | 1 | 18.1K | 4.2% | 10 | | Jun 2026 | 74K | 17.3% | 1 | 18.1K | 4.2% | 11 | | Jul 2026 | 110K | 23.2% | 1 | 18.1K | 3.8% | 10 | | Aug 2026 | 74K | 16% | 1 | 22.2K | 4.8% | 10 | | Sep 2026 | 74K | 15.6% | 1 | 22.2K | 4.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Boka’s and Quip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boka**: Measured on the search term “boka toothpaste”. - **Quip**: Measured on the search term “quip toothbrush”. - [Boka profile](/demand/us/brands/boka) - [Quip profile](/demand/us/brands/quip-toothbrush) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boka or Quip more popular in search? In September 2026, Boka had more branded searches than Quip among oral care brands in the United States. Boka had about 74,000 branded searches, while Quip had 22,200. Boka made up 15.6% of all oral care brand searches we track, and Quip accounted for 4.7%. ## Cite this page Brandwave. "Boka vs Quip: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/boka-vs-quip-toothbrush This page is also available as HTML at https://gobrandwave.com/demand/us/compare/boka-vs-quip-toothbrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.