--- title: "Boba Guys vs The Alley: Which is searched more in the United States?" description: "Is Boba Guys or The Alley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bubble tea chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/boba-guys-vs-the-alley" publisher: "Brandwave" --- # Boba Guys vs The Alley: Which is searched more in the United States? Is Boba Guys or The Alley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bubble tea chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boba Guys and The Alley - **Competitive set**: Bubble tea chains - **Market**: United States - **Month measured**: Sep 2026 - **Boba Guys Share of Search**: 1.6% - **The Alley Share of Search**: 0.35% ## Is Boba Guys or The Alley more popular in search? - In September 2026, Boba Guys had more branded searches than The Alley among bubble tea chains in the United States. Boba Guys had about 14,800 branded searches, while The Alley had 3,220. Boba Guys made up 1.6% of all bubble tea chain searches we track, and The Alley accounted for 0.35%. - Boba Guys was ahead of The Alley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boba Guys’ share of searches among bubble tea chains in the United States moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 14.8K. - Across the 12 months ending September 2026, The Alley’s share of searches among bubble tea chains in the United States moved from 0.4% to 0.35%, and its estimated monthly branded searches moved from 4.8K to 3.2K. ## Top bubble tea chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Alley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Boba Guys was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Alley was listed before Boba Guys in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gong cha | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Kung Fu Tea | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sharetea | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Happy Lemon | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Feng Cha | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | The Alley | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Tiger Sugar | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Boba Guys | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Presotea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bubble tea chains - Asked ChatGPT "What's the best bubble tea chain in the US?": 1. Gong cha, 2. Kung Fu Tea, 3. Sharetea, 4. The Alley, 5. Happy Lemon - Asked ChatGPT "Which boba chain in the US has the best milk tea?": 1. Gong cha, 2. Sharetea, 3. Kung Fu Tea, 4. Feng Cha - Asked ChatGPT "What are the most popular bubble tea chains in the US?": 1. Kung Fu Tea, 2. Gong cha, 3. Sharetea, 4. Happy Lemon, 5. Feng Cha, 6. Tiger Sugar, 7. The Alley, 8. Boba Guys - Searched Google, AI Overview "bubble tea": 1. Kung Fu Tea Not named in any answer: Presotea. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States bubble tea chains in September 2026? - Estimated monthly branded searches for Boba Guys in the United States fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. - Estimated monthly branded searches for The Alley in the United States fell 32.8% over 12 measured months, from 4.8K to 3.2K in September 2026. ## Month by month | Month | Boba Guys estimated searches | Boba Guys Share of Search | Boba Guys rank | The Alley estimated searches | The Alley Share of Search | The Alley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.8% | 7 | 4.8K | 0.4% | 9 | | Nov 2025 | 22.2K | 2% | 7 | 3.3K | 0.29% | 9 | | Dec 2025 | 22.2K | 1.8% | 7 | 3.2K | 0.26% | 9 | | Jan 2026 | 22.2K | 1.9% | 7 | 4K | 0.35% | 9 | | Feb 2026 | 18.1K | 1.8% | 7 | 3.3K | 0.33% | 9 | | Mar 2026 | 22.2K | 1.8% | 7 | 4K | 0.33% | 9 | | Apr 2026 | 18.1K | 1.5% | 7 | 3.4K | 0.28% | 9 | | May 2026 | 22.2K | 1.9% | 7 | 3.3K | 0.28% | 9 | | Jun 2026 | 18.1K | 1.6% | 7 | 3.3K | 0.3% | 9 | | Jul 2026 | 18.1K | 1.7% | 7 | 3.3K | 0.31% | 9 | | Aug 2026 | 18.1K | 1.7% | 7 | 3.4K | 0.32% | 9 | | Sep 2026 | 14.8K | 1.6% | 7 | 3.2K | 0.35% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Boba Guys’ and The Alley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boba Guys**: Measured on the search term “boba guys”. - **The Alley**: Measured on the search terms “the alley boba” and “the alley bubble tea”, summed into one figure. - [Boba Guys profile](/demand/us/brands/boba-guys) - [The Alley profile](/demand/us/brands/the-alley) - [All bubble tea chains in the United States](/demand/us/categories/us-bubble-tea-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boba Guys or The Alley more popular in search? In September 2026, Boba Guys had more branded searches than The Alley among bubble tea chains in the United States. Boba Guys had about 14,800 branded searches, while The Alley had 3,220. Boba Guys made up 1.6% of all bubble tea chain searches we track, and The Alley accounted for 0.35%. ## Cite this page Brandwave. "Boba Guys vs The Alley: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/boba-guys-vs-the-alley This page is also available as HTML at https://gobrandwave.com/demand/us/compare/boba-guys-vs-the-alley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.