---
title: "BMW vs Mercedes-Benz: Which is searched more in the United States?"
description: "Is BMW or Mercedes-Benz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/bmw-vs-mercedes-benz"
publisher: "Brandwave"
---

# BMW vs Mercedes-Benz: Which is searched more in the United States?

Is BMW or Mercedes-Benz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BMW and Mercedes-Benz
- **Competitive set**: Car brands
- **Market**: United States
- **Month measured**: Sep 2026
- **BMW Share of Search**: 3.2%
- **Mercedes-Benz Share of Search**: 3.3%

## Is BMW or Mercedes-Benz more popular in search?

- In September 2026, BMW and Mercedes-Benz were level in searches among car brands in the United States, with an estimated 2.2M branded searches each, at 3.2% and 3.3% of the total.
- The lead changed hands once in the 12 months ending September 2026: Mercedes-Benz took it in September 2026.
- Across the 12 months ending September 2026, BMW’s share of searches among car brands in the United States moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 2.4M to 2.2M.
- Across the 12 months ending September 2026, Mercedes-Benz’s share of searches among car brands in the United States moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 2.3M to 2.2M.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BMW and Mercedes-Benz were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 |
| GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy?": named none of the brands we track
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda
- Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota
- Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini
- Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi

Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How did search popularity change for United States car brands in September 2026?

- In September 2026, Mercedes-Benz rose from 13th to 10th among car brands in the United States.
- In September 2026, BMW rose from 12th to 11th among car brands in the United States.

## Month by month

| Month | BMW estimated searches | BMW Share of Search | BMW rank | Mercedes-Benz estimated searches | Mercedes-Benz Share of Search | Mercedes-Benz rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4M | 3.5% | 9 | 2.3M | 3.4% | 11 |
| Nov 2025 | 2.4M | 3.7% | 9 | 2.2M | 3.3% | 12 |
| Dec 2025 | 2.7M | 4% | 8 | 2.3M | 3.4% | 12 |
| Jan 2026 | 2.4M | 3.4% | 11 | 2.3M | 3.3% | 12 |
| Feb 2026 | 2.4M | 3.6% | 10 | 2.1M | 3.1% | 12 |
| Mar 2026 | 2.5M | 3.3% | 11 | 2.3M | 3.1% | 13 |
| Apr 2026 | 2.6M | 3.5% | 9 | 2.3M | 3.2% | 11 |
| May 2026 | 2.5M | 3.4% | 9 | 2.3M | 3.1% | 13 |
| Jun 2026 | 2.2M | 3.2% | 12 | 2.1M | 3.2% | 13 |
| Jul 2026 | 2.2M | 3.2% | 11 | 1.9M | 2.8% | 13 |
| Aug 2026 | 2.2M | 3% | 12 | 2.1M | 2.9% | 13 |
| Sep 2026 | 2.2M | 3.2% | 11 | 2.2M | 3.3% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using BMW’s and Mercedes-Benz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BMW**: Measured on the search terms “bmw”, “bmw 3 series”, “bmw m3”, “bmw x3” and “bmw x5”, summed into one figure.
- **Mercedes-Benz**: Measured on the search terms “g wagon”, “mercedes”, “mercedes benz”, “mercedes c class”, “mercedes g wagon” and “mercedes gle”, summed into one figure.

- [BMW profile](/demand/us/brands/bmw)
- [Mercedes-Benz profile](/demand/us/brands/mercedes-benz)
- [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is BMW or Mercedes-Benz more popular in search?

In September 2026, BMW and Mercedes-Benz were level in searches among car brands in the United States, with an estimated 2.2M branded searches each, at 3.2% and 3.3% of the total.

## Cite this page

Brandwave. "BMW vs Mercedes-Benz: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bmw-vs-mercedes-benz

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bmw-vs-mercedes-benz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.