--- title: "BMW vs Lexus: Which is searched more in the United States?" description: "Is BMW or Lexus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bmw-vs-lexus" publisher: "Brandwave" --- # BMW vs Lexus: Which is searched more in the United States? Is BMW or Lexus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BMW and Lexus - **Competitive set**: Car brands - **Market**: United States - **Month measured**: Sep 2026 - **BMW Share of Search**: 3.2% - **Lexus Share of Search**: 2.5% ## Is BMW or Lexus more popular in search? - In September 2026, BMW had more branded searches than Lexus among car brands in the United States. BMW had about 2.2 million branded searches, while Lexus had 1.7 million. BMW made up 3.2% of all car brand searches we track, and Lexus accounted for 2.5%. - BMW was ahead of Lexus in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BMW’s share of searches among car brands in the United States moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 2.4M to 2.2M. - Across the 12 months ending September 2026, Lexus’ share of searches among car brands in the United States moved from 2.3% to 2.5%, and its estimated monthly branded searches held steady at 1.6M. ## Top car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lexus was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BMW was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BMW and Lexus were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 | | Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 | | Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 | | Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 | | GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 | | Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 | | Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 | | Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 | | Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 | | Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 | | Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 | | Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 | | Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 | | Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 | | Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 | | Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 | | Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 | | MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 | | Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 | | Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 | | Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 | | Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car brands - Asked ChatGPT "Which car should I buy?": named none of the brands we track - Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda - Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota - Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini - Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States car brands in September 2026? - In September 2026, BMW rose from 12th to 11th among car brands in the United States. - In September 2026, Lexus fell from 14th to 15th among car brands in the United States. ## Month by month | Month | BMW estimated searches | BMW Share of Search | BMW rank | Lexus estimated searches | Lexus Share of Search | Lexus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4M | 3.5% | 9 | 1.6M | 2.3% | 18 | | Nov 2025 | 2.4M | 3.7% | 9 | 1.5M | 2.4% | 16 | | Dec 2025 | 2.7M | 4% | 8 | 1.9M | 2.8% | 15 | | Jan 2026 | 2.4M | 3.4% | 11 | 1.9M | 2.7% | 15 | | Feb 2026 | 2.4M | 3.6% | 10 | 1.6M | 2.5% | 16 | | Mar 2026 | 2.5M | 3.3% | 11 | 1.9M | 2.5% | 15 | | Apr 2026 | 2.6M | 3.5% | 9 | 1.8M | 2.5% | 15 | | May 2026 | 2.5M | 3.4% | 9 | 1.9M | 2.7% | 15 | | Jun 2026 | 2.2M | 3.2% | 12 | 1.6M | 2.4% | 15 | | Jul 2026 | 2.2M | 3.2% | 11 | 1.7M | 2.5% | 15 | | Aug 2026 | 2.2M | 3% | 12 | 1.9M | 2.7% | 14 | | Sep 2026 | 2.2M | 3.2% | 11 | 1.6M | 2.5% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using BMW’s and Lexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BMW**: Measured on the search terms “bmw”, “bmw 3 series”, “bmw m3”, “bmw x3” and “bmw x5”, summed into one figure. - **Lexus**: Measured on the search terms “lexus”, “lexus es”, “lexus gx”, “lexus lx”, “lexus nx” and “lexus rx”, summed into one figure. - [BMW profile](/demand/us/brands/bmw) - [Lexus profile](/demand/us/brands/lexus) - [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BMW or Lexus more popular in search? In September 2026, BMW had more branded searches than Lexus among car brands in the United States. BMW had about 2.2 million branded searches, while Lexus had 1.7 million. BMW made up 3.2% of all car brand searches we track, and Lexus accounted for 2.5%. ## Cite this page Brandwave. "BMW vs Lexus: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bmw-vs-lexus This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bmw-vs-lexus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.