---
title: "Bluevine vs Kabbage: Which is searched more in the United States?"
description: "Is Bluevine or Kabbage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/bluevine-vs-kabbage"
publisher: "Brandwave"
---

# Bluevine vs Kabbage: Which is searched more in the United States?

Is Bluevine or Kabbage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bluevine and Kabbage
- **Competitive set**: Lending platforms
- **Market**: United States
- **Month measured**: Sep 2026
- **Bluevine Share of Search**: 21.7%
- **Kabbage Share of Search**: 0.38%

## Is Bluevine or Kabbage more popular in search?

- In September 2026, Bluevine had more branded searches than Kabbage among lending platforms in the United States. Bluevine had about 74,000 branded searches, while Kabbage had 1,300. Bluevine made up 21.7% of all lending platform searches we track, and Kabbage accounted for 0.38%.
- Bluevine was ahead of Kabbage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluevine’s share of searches among lending platforms in the United States moved from 16.4% to 21.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Kabbage’s share of searches among lending platforms in the United States moved from 0.64% to 0.38%, and its estimated monthly branded searches moved from 2.9K to 1.3K.

## How did search popularity change for United States lending platforms in September 2026?

- In September 2026, Bluevine gained share of searches among lending platforms in the United States, from 20.1% to 21.7%.
- Estimated monthly branded searches for Kabbage in the United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

## Month by month

| Month | Bluevine estimated searches | Bluevine Share of Search | Bluevine rank | Kabbage estimated searches | Kabbage Share of Search | Kabbage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 16.4% | 2 | 2.9K | 0.64% | 7 |
| Nov 2025 | 60.5K | 14.1% | 2 | 2.4K | 0.56% | 7 |
| Dec 2025 | 60.5K | 13.4% | 2 | 2.4K | 0.53% | 7 |
| Jan 2026 | 60.5K | 13.4% | 2 | 2.4K | 0.53% | 7 |
| Feb 2026 | 60.5K | 13.9% | 2 | 1.9K | 0.44% | 7 |
| Mar 2026 | 90.5K | 18.8% | 2 | 1.9K | 0.39% | 7 |
| Apr 2026 | 90.5K | 18.8% | 2 | 1.9K | 0.39% | 7 |
| May 2026 | 74K | 15.9% | 2 | 1.9K | 0.41% | 7 |
| Jun 2026 | 74K | 15.5% | 2 | 1.9K | 0.4% | 7 |
| Jul 2026 | 74K | 17.1% | 2 | 1.3K | 0.3% | 7 |
| Aug 2026 | 74K | 20.1% | 2 | 1.3K | 0.35% | 7 |
| Sep 2026 | 74K | 21.7% | 2 | 1.3K | 0.38% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bluevine’s and Kabbage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bluevine**: Measured on the search term “bluevine”.
- **Kabbage**: Measured on the search term “kabbage”.

- [Bluevine profile](/demand/us/brands/bluevine)
- [Kabbage profile](/demand/us/brands/kabbage)
- [All lending platforms in the United States](/demand/us/categories/us-lending-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bluevine or Kabbage more popular in search?

In September 2026, Bluevine had more branded searches than Kabbage among lending platforms in the United States. Bluevine had about 74,000 branded searches, while Kabbage had 1,300. Bluevine made up 21.7% of all lending platform searches we track, and Kabbage accounted for 0.38%.

## Cite this page

Brandwave. "Bluevine vs Kabbage: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bluevine-vs-kabbage

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bluevine-vs-kabbage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.