--- title: "Blue Lizard vs EltaMD: Which is searched more in the United States?" description: "Is Blue Lizard or EltaMD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/blue-lizard-vs-eltamd" publisher: "Brandwave" --- # Blue Lizard vs EltaMD: Which is searched more in the United States? Is Blue Lizard or EltaMD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Lizard and EltaMD - **Competitive set**: Sunscreen brands - **Market**: United States - **Month measured**: Sep 2026 - **Blue Lizard Share of Search**: 6.7% - **EltaMD Share of Search**: 12.3% ## Is Blue Lizard or EltaMD more popular in search? - In September 2026, EltaMD had more branded searches than Blue Lizard among sunscreen brands in the United States. EltaMD had about 40,500 branded searches, while Blue Lizard had 22,200. EltaMD made up 12.3% of all sunscreen brand searches we track, and Blue Lizard accounted for 6.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Blue Lizard took it in May 2026, EltaMD took it in August 2026. - Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands in the United States moved from 2.2% to 6.7%, and its estimated monthly branded searches moved from 6.6K to 22.2K. - Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States moved from 13.8% to 12.3%, and its estimated monthly branded searches held steady at 40.5K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blue Lizard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. EltaMD was listed before Blue Lizard in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard - Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "sunscreen": named none of the brands we track - Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sunscreen brands in September 2026? - In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches. - In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%. - In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%. ## Month by month | Month | Blue Lizard estimated searches | Blue Lizard Share of Search | Blue Lizard rank | EltaMD estimated searches | EltaMD Share of Search | EltaMD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2.2% | 10 | 40.5K | 13.8% | 3 | | Nov 2025 | 5.4K | 1.7% | 9 | 49.5K | 16% | 2 | | Dec 2025 | 8.1K | 2.8% | 9 | 40.5K | 14.1% | 3 | | Jan 2026 | 12.1K | 4% | 8 | 40.5K | 13.2% | 3 | | Feb 2026 | 12.1K | 3.7% | 9 | 40.5K | 12.3% | 4 | | Mar 2026 | 33.1K | 6% | 7 | 60.5K | 11% | 5 | | Apr 2026 | 40.5K | 7.3% | 7 | 60.5K | 10.9% | 5 | | May 2026 | 74K | 10.3% | 5 | 60.5K | 8.4% | 6 | | Jun 2026 | 110K | 14.4% | 2 | 60.5K | 7.9% | 7 | | Jul 2026 | 90.5K | 14.6% | 2 | 49.5K | 8% | 6 | | Aug 2026 | 40.5K | 8.9% | 5 | 49.5K | 10.9% | 4 | | Sep 2026 | 22.2K | 6.7% | 6 | 40.5K | 12.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Lizard’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Lizard**: Measured on the search term “blue lizard sunscreen”. - **EltaMD**: Measured on the search term “elta md”. - [Blue Lizard profile](/demand/us/brands/blue-lizard) - [EltaMD profile](/demand/us/brands/eltamd) - [All sunscreen brands in the United States](/demand/us/categories/us-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Lizard or EltaMD more popular in search? In September 2026, EltaMD had more branded searches than Blue Lizard among sunscreen brands in the United States. EltaMD had about 40,500 branded searches, while Blue Lizard had 22,200. EltaMD made up 12.3% of all sunscreen brand searches we track, and Blue Lizard accounted for 6.7%. ## Cite this page Brandwave. "Blue Lizard vs EltaMD: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/blue-lizard-vs-eltamd This page is also available as HTML at https://gobrandwave.com/demand/us/compare/blue-lizard-vs-eltamd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.