--- title: "Blue Bunny vs Kemps: Which is searched more in the United States?" description: "Is Blue Bunny or Kemps more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/blue-bunny-vs-kemps" publisher: "Brandwave" --- # Blue Bunny vs Kemps: Which is searched more in the United States? Is Blue Bunny or Kemps more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Bunny and Kemps - **Competitive set**: Frozen yoghurt brands - **Market**: United States - **Month measured**: Sep 2026 - **Blue Bunny Share of Search**: 0.1% - **Kemps Share of Search**: 0.34% ## Is Blue Bunny or Kemps more popular in search? - In September 2026, Kemps had more branded searches than Blue Bunny among frozen yoghurt brands in the United States. Kemps had about 1,600 branded searches, while Blue Bunny had 480. Kemps made up 0.34% of all frozen yoghurt brand searches we track, and Blue Bunny accounted for 0.1%. - Kemps was ahead of Blue Bunny in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blue Bunny’s share of searches among frozen yoghurt brands in the United States moved from 0.11% to 0.1%, and its estimated monthly branded searches held steady at 480. - Across the 12 months ending September 2026, Kemps’ share of searches among frozen yoghurt brands in the United States moved from 0.36% to 0.34%, and its estimated monthly branded searches held steady at 1.6K. ## Top frozen yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Blue Bunny and Kemps were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kemps was listed before Blue Bunny in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yasso | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Yogurtland | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pinkberry | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Kemps | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bunny | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Menchie's | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | TCBY | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Ben & Jerry's | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about frozen yoghurt brands - Asked ChatGPT "Which frozen yoghurt brand should I buy in the US?": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. Pinkberry - Asked ChatGPT "What are the best frozen yoghurt brands in the US?": 1. Yasso, 2. Yogurtland, 3. Pinkberry, 4. Menchie's, 5. Ben & Jerry's, 6. TCBY - Asked ChatGPT "What's the best frozen yoghurt brand in the US for a sweet treat?": 1. Yogurtland, 2. Pinkberry, 3. Menchie's - Searched Google, AI Overview "frozen yoghurt brands": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. TCBY, 5. Yogurtland, 6. Pinkberry, 7. Menchie's Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States frozen yoghurt brands in September 2026? - In September 2026, Blue Bunny fell from 8th to 9th among frozen yoghurt brands in the United States. ## Month by month | Month | Blue Bunny estimated searches | Blue Bunny Share of Search | Blue Bunny rank | Kemps estimated searches | Kemps Share of Search | Kemps rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 0.11% | 9 | 1.6K | 0.36% | 8 | | Nov 2025 | 320 | 0.09% | 9 | 1K | 0.27% | 8 | | Dec 2025 | 390 | 0.1% | 9 | 1K | 0.25% | 8 | | Jan 2026 | 480 | 0.11% | 9 | 1.3K | 0.29% | 8 | | Feb 2026 | 390 | 0.07% | 9 | 1.3K | 0.23% | 8 | | Mar 2026 | 590 | 0.1% | 9 | 1.6K | 0.26% | 8 | | Apr 2026 | 590 | 0.1% | 9 | 1.6K | 0.27% | 8 | | May 2026 | 480 | 0.07% | 9 | 1.6K | 0.24% | 8 | | Jun 2026 | 590 | 0.09% | 9 | 1.9K | 0.28% | 7 | | Jul 2026 | 1K | 0.16% | 8 | 2.4K | 0.38% | 7 | | Aug 2026 | 880 | 0.14% | 8 | 1.9K | 0.31% | 7 | | Sep 2026 | 480 | 0.1% | 9 | 1.6K | 0.34% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Bunny’s and Kemps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Bunny**: Measured on the search term “blue bunny frozen yogurt”. - **Kemps**: Measured on the search term “kemps frozen yogurt”. - [Blue Bunny profile](/demand/us/brands/blue-bunny) - [Kemps profile](/demand/us/brands/kemps) - [All frozen yoghurt brands in the United States](/demand/us/categories/us-frozen-yoghurt-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Bunny or Kemps more popular in search? In September 2026, Kemps had more branded searches than Blue Bunny among frozen yoghurt brands in the United States. Kemps had about 1,600 branded searches, while Blue Bunny had 480. Kemps made up 0.34% of all frozen yoghurt brand searches we track, and Blue Bunny accounted for 0.1%. ## Cite this page Brandwave. "Blue Bunny vs Kemps: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/blue-bunny-vs-kemps This page is also available as HTML at https://gobrandwave.com/demand/us/compare/blue-bunny-vs-kemps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.