--- title: "Blue Buffalo vs Stella & Chewy’s: Which is searched more in the United States?" description: "Is Blue Buffalo or Stella & Chewy’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/blue-buffalo-vs-stella-and-chewys" publisher: "Brandwave" --- # Blue Buffalo vs Stella & Chewy’s: Which is searched more in the United States? Is Blue Buffalo or Stella & Chewy’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Buffalo and Stella & Chewy’s - **Competitive set**: Dog food brands - **Market**: United States - **Month measured**: Sep 2026 - **Blue Buffalo Share of Search**: 8% - **Stella & Chewy’s Share of Search**: 2.4% ## Is Blue Buffalo or Stella & Chewy’s more popular in search? - In September 2026, Blue Buffalo had more branded searches than Stella & Chewy’s among dog food brands in the United States. Blue Buffalo had about 49,500 branded searches, while Stella & Chewy’s had 14,800. Blue Buffalo made up 8% of all dog food brand searches we track, and Stella & Chewy’s accounted for 2.4%. - Blue Buffalo was ahead of Stella & Chewy’s in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blue Buffalo’s share of searches among dog food brands in the United States moved from 12.2% to 8%, and its estimated monthly branded searches moved from 90.5K to 49.5K. - Across the 12 months ending September 2026, Stella & Chewy’s’ share of searches among dog food brands in the United States moved from 3% to 2.4%, and its estimated monthly branded searches moved from 22.2K to 14.8K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Blue Buffalo nor Stella & Chewy’s showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pedigree | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | The Farmer's Dog | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Open Farm | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Blue Buffalo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spot & Tango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orijen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Acana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stella & Chewy’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merrick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Taste of the Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "Which dog food should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What are the best dog food brands?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What is the healthiest dog food?": 1. Hill's, 2. Purina, 3. Royal Canin - Searched Google, AI Overview "dog food": 1. Purina, 2. Pedigree, 3. The Farmer's Dog - Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Purina, 3. Open Farm Not named in any answer: Blue Buffalo, Ollie, Spot & Tango, Orijen, Acana, Stella & Chewy’s, Merrick, Taste of the Wild and Farmina. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States dog food brands in September 2026? - In September 2026, Open Farm overtook Royal Canin and Blue Buffalo to rank 3rd among dog food brands in the United States, with 9.7% of the searches. - Blue Buffalo’s share of searches among dog food brands in the United States has lost ground for 3 months in a row, from 9% to 8% in September 2026. - Estimated monthly branded searches for Stella & Chewy’s in the United States fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. ## Month by month | Month | Blue Buffalo estimated searches | Blue Buffalo Share of Search | Blue Buffalo rank | Stella & Chewy’s estimated searches | Stella & Chewy’s Share of Search | Stella & Chewy’s rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 12.2% | 3 | 22.2K | 3% | 11 | | Nov 2025 | 90.5K | 12.4% | 3 | 22.2K | 3% | 11 | | Dec 2025 | 90.5K | 12.3% | 3 | 22.2K | 3% | 11 | | Jan 2026 | 90.5K | 11.4% | 3 | 22.2K | 2.8% | 11 | | Feb 2026 | 74K | 11.1% | 3 | 18.1K | 2.7% | 12 | | Mar 2026 | 60.5K | 8.5% | 4 | 18.1K | 2.5% | 12 | | Apr 2026 | 74K | 10.1% | 4 | 18.1K | 2.5% | 12 | | May 2026 | 74K | 10.1% | 3 | 18.1K | 2.5% | 12 | | Jun 2026 | 60.5K | 9% | 4 | 14.8K | 2.2% | 12 | | Jul 2026 | 60.5K | 8.9% | 4 | 14.8K | 2.2% | 12 | | Aug 2026 | 60.5K | 8.4% | 4 | 18.1K | 2.5% | 12 | | Sep 2026 | 49.5K | 8% | 5 | 14.8K | 2.4% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Buffalo’s and Stella & Chewy’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Buffalo**: Measured on the search term “blue buffalo dog food”. - **Stella & Chewy’s**: Measured on the search term “stella and chewys”. - [Blue Buffalo profile](/demand/us/brands/blue-buffalo) - [Stella & Chewy’s profile](/demand/us/brands/stella-and-chewys) - [All dog food brands in the United States](/demand/us/categories/us-dog-food-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Buffalo or Stella & Chewy’s more popular in search? In September 2026, Blue Buffalo had more branded searches than Stella & Chewy’s among dog food brands in the United States. Blue Buffalo had about 49,500 branded searches, while Stella & Chewy’s had 14,800. Blue Buffalo made up 8% of all dog food brand searches we track, and Stella & Chewy’s accounted for 2.4%. ## Cite this page Brandwave. "Blue Buffalo vs Stella & Chewy’s: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/blue-buffalo-vs-stella-and-chewys This page is also available as HTML at https://gobrandwave.com/demand/us/compare/blue-buffalo-vs-stella-and-chewys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.