--- title: "Blue Apron vs Purple Carrot: Which is searched more in the United States?" description: "Is Blue Apron or Purple Carrot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/blue-apron-vs-purple-carrot" publisher: "Brandwave" --- # Blue Apron vs Purple Carrot: Which is searched more in the United States? Is Blue Apron or Purple Carrot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Apron and Purple Carrot - **Competitive set**: Meal kit services - **Market**: United States - **Month measured**: Sep 2026 - **Blue Apron Share of Search**: 3.5% - **Purple Carrot Share of Search**: 2.9% ## Is Blue Apron or Purple Carrot more popular in search? - In September 2026, Blue Apron had more branded searches than Purple Carrot among meal kit services in the United States. Blue Apron had about 40,500 branded searches, while Purple Carrot had 33,100. Blue Apron made up 3.5% of all meal kit service searches we track, and Purple Carrot accounted for 2.9%. - Blue Apron was ahead of Purple Carrot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blue Apron’s share of searches among meal kit services in the United States moved from 11.1% to 3.5%, and its estimated monthly branded searches moved from 135K to 40.5K. - Across the 12 months ending September 2026, Purple Carrot’s share of searches among meal kit services in the United States moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top meal kit services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blue Apron and Purple Carrot were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blue Apron was listed before Purple Carrot in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HelloFresh | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Home Chef | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | EveryPlate | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Marley Spoon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Blue Apron | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Green Chef | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Purple Carrot | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Factor | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | CookUnity | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about meal kit services - Asked ChatGPT "Which meal kit service should I use in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Factor - Asked ChatGPT "What are the best meal kit services in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Blue Apron, 6. Purple Carrot, 7. Marley Spoon, 8. CookUnity, 9. Factor - Asked ChatGPT "What's the best meal kit service in the US for easy dinners?": 1. Home Chef, 2. HelloFresh, 3. EveryPlate, 4. Factor - Searched Google, AI Overview "meal kit services": 1. Marley Spoon, 2. Home Chef, 3. HelloFresh, 4. EveryPlate, 5. CookUnity - Searched Google, AI Overview "meal delivery service": 1. HelloFresh, 2. Blue Apron, 3. Purple Carrot, 4. Factor Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States meal kit services in September 2026? - In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in the United States, with 2.9% of the searches. - In September 2026, Blue Apron lost share of searches among meal kit services in the United States, from 4.9% to 3.5%. ## Month by month | Month | Blue Apron estimated searches | Blue Apron Share of Search | Blue Apron rank | Purple Carrot estimated searches | Purple Carrot Share of Search | Purple Carrot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 11.1% | 5 | 40.5K | 3.3% | 8 | | Nov 2025 | 110K | 11.7% | 5 | 40.5K | 4.3% | 8 | | Dec 2025 | 110K | 9.5% | 5 | 40.5K | 3.5% | 8 | | Jan 2026 | 165K | 7.9% | 5 | 49.5K | 2.4% | 9 | | Feb 2026 | 74K | 5.9% | 5 | 40.5K | 3.2% | 8 | | Mar 2026 | 74K | 5.6% | 5 | 49.5K | 3.8% | 7 | | Apr 2026 | 49.5K | 4% | 5 | 40.5K | 3.3% | 7 | | May 2026 | 49.5K | 4.6% | 5 | 33.1K | 3.1% | 7 | | Jun 2026 | 49.5K | 5.1% | 5 | 27.1K | 2.8% | 8 | | Jul 2026 | 40.5K | 4% | 5 | 27.1K | 2.7% | 8 | | Aug 2026 | 60.5K | 4.9% | 5 | 27.1K | 2.2% | 9 | | Sep 2026 | 40.5K | 3.5% | 5 | 33.1K | 2.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Apron’s and Purple Carrot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Apron**: Measured on the search term “blue apron”. - **Purple Carrot**: Measured on the search term “purple carrot”. - [Blue Apron profile](/demand/us/brands/blue-apron) - [Purple Carrot profile](/demand/us/brands/purple-carrot) - [All meal kit services in the United States](/demand/us/categories/us-meal-kit-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Apron or Purple Carrot more popular in search? In September 2026, Blue Apron had more branded searches than Purple Carrot among meal kit services in the United States. Blue Apron had about 40,500 branded searches, while Purple Carrot had 33,100. Blue Apron made up 3.5% of all meal kit service searches we track, and Purple Carrot accounted for 2.9%. ## Cite this page Brandwave. "Blue Apron vs Purple Carrot: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/blue-apron-vs-purple-carrot This page is also available as HTML at https://gobrandwave.com/demand/us/compare/blue-apron-vs-purple-carrot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.