--- title: "Blue Apron vs CookUnity: Which is searched more in the United States?" description: "Is Blue Apron or CookUnity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/blue-apron-vs-cookunity" publisher: "Brandwave" --- # Blue Apron vs CookUnity: Which is searched more in the United States? Is Blue Apron or CookUnity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blue Apron and CookUnity - **Competitive set**: Meal kit services - **Market**: United States - **Month measured**: Sep 2026 - **Blue Apron Share of Search**: 3.5% - **CookUnity Share of Search**: 26.1% ## Is Blue Apron or CookUnity more popular in search? - In September 2026, CookUnity had more branded searches than Blue Apron among meal kit services in the United States. CookUnity had about 301,000 branded searches, while Blue Apron had 40,500. CookUnity made up 26.1% of all meal kit service searches we track, and Blue Apron accounted for 3.5%. - CookUnity was ahead of Blue Apron in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blue Apron’s share of searches among meal kit services in the United States moved from 11.1% to 3.5%, and its estimated monthly branded searches moved from 135K to 40.5K. - Across the 12 months ending September 2026, CookUnity’s share of searches among meal kit services in the United States moved from 16.6% to 26.1%, and its estimated monthly branded searches moved from 201K to 301K. ## Top meal kit services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blue Apron and CookUnity were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blue Apron was listed before CookUnity in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HelloFresh | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Home Chef | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | EveryPlate | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Marley Spoon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Blue Apron | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Green Chef | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Purple Carrot | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Factor | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | CookUnity | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about meal kit services - Asked ChatGPT "Which meal kit service should I use in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Factor - Asked ChatGPT "What are the best meal kit services in the US?": 1. HelloFresh, 2. EveryPlate, 3. Home Chef, 4. Green Chef, 5. Blue Apron, 6. Purple Carrot, 7. Marley Spoon, 8. CookUnity, 9. Factor - Asked ChatGPT "What's the best meal kit service in the US for easy dinners?": 1. Home Chef, 2. HelloFresh, 3. EveryPlate, 4. Factor - Searched Google, AI Overview "meal kit services": 1. Marley Spoon, 2. Home Chef, 3. HelloFresh, 4. EveryPlate, 5. CookUnity - Searched Google, AI Overview "meal delivery service": 1. HelloFresh, 2. Blue Apron, 3. Purple Carrot, 4. Factor Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States meal kit services in September 2026? - In September 2026, CookUnity gained share of searches among meal kit services in the United States, from 24.2% to 26.1%. - In September 2026, Blue Apron lost share of searches among meal kit services in the United States, from 4.9% to 3.5%. ## Month by month | Month | Blue Apron estimated searches | Blue Apron Share of Search | Blue Apron rank | CookUnity estimated searches | CookUnity Share of Search | CookUnity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 11.1% | 5 | 201K | 16.6% | 3 | | Nov 2025 | 110K | 11.7% | 5 | 165K | 17.6% | 3 | | Dec 2025 | 110K | 9.5% | 5 | 165K | 14.2% | 3 | | Jan 2026 | 165K | 7.9% | 5 | 301K | 14.3% | 2 | | Feb 2026 | 74K | 5.9% | 5 | 201K | 16% | 2 | | Mar 2026 | 74K | 5.6% | 5 | 246K | 18.7% | 2 | | Apr 2026 | 49.5K | 4% | 5 | 246K | 20% | 2 | | May 2026 | 49.5K | 4.6% | 5 | 246K | 23.1% | 2 | | Jun 2026 | 49.5K | 5.1% | 5 | 201K | 20.8% | 2 | | Jul 2026 | 40.5K | 4% | 5 | 246K | 24.6% | 2 | | Aug 2026 | 60.5K | 4.9% | 5 | 301K | 24.2% | 2 | | Sep 2026 | 40.5K | 3.5% | 5 | 301K | 26.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Blue Apron’s and CookUnity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blue Apron**: Measured on the search term “blue apron”. - **CookUnity**: Measured on the search term “cookunity”. - [Blue Apron profile](/demand/us/brands/blue-apron) - [CookUnity profile](/demand/us/brands/cookunity) - [All meal kit services in the United States](/demand/us/categories/us-meal-kit-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blue Apron or CookUnity more popular in search? In September 2026, CookUnity had more branded searches than Blue Apron among meal kit services in the United States. CookUnity had about 301,000 branded searches, while Blue Apron had 40,500. CookUnity made up 26.1% of all meal kit service searches we track, and Blue Apron accounted for 3.5%. ## Cite this page Brandwave. "Blue Apron vs CookUnity: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/blue-apron-vs-cookunity This page is also available as HTML at https://gobrandwave.com/demand/us/compare/blue-apron-vs-cookunity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.