--- title: "Black+Decker vs Ryobi: Which is searched more in the United States?" description: "Is Black+Decker or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/black-and-decker-vs-ryobi" publisher: "Brandwave" --- # Black+Decker vs Ryobi: Which is searched more in the United States? Is Black+Decker or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Ryobi - **Competitive set**: Power tool brands - **Market**: United States - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 3.7% - **Ryobi Share of Search**: 18.4% ## Is Black+Decker or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than Black+Decker among power tool brands in the United States. Ryobi had about 165,000 branded searches, while Black+Decker had 33,100. Ryobi made up 18.4% of all power tool brand searches we track, and Black+Decker accounted for 3.7%. - Ryobi was ahead of Black+Decker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United States moved from 3.3% to 3.7%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United States moved from 13.6% to 18.4%, and its estimated monthly branded searches moved from 135K to 165K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ryobi appeared in all five answers. Black+Decker did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hilti | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RIDGID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo HPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FLEX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Porter-Cable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita - Asked ChatGPT "What are the best power tool brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi, 6. Festool, 7. Hilti - Asked ChatGPT "What is the best cordless drill?": 1. DeWalt, 2. Ryobi, 3. Milwaukee, 4. Bosch - Searched Google, AI Overview "power tools": 1. DeWalt, 2. Ryobi, 3. Milwaukee - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Milwaukee Not named in any answer: Kobalt, Black+Decker, RIDGID, Craftsman, Hart, Metabo HPT, FLEX and Porter-Cable. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States power tool brands in September 2026? - In September 2026, Ryobi lost share of searches among power tool brands in the United States, from 19.9% to 18.4%. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.3% | 9 | 135K | 13.6% | 3 | | Nov 2025 | 33.1K | 2.9% | 10 | 165K | 14.4% | 3 | | Dec 2025 | 33.1K | 2.9% | 10 | 165K | 14.3% | 3 | | Jan 2026 | 27.1K | 2.9% | 9 | 135K | 14.6% | 3 | | Feb 2026 | 22.2K | 2.5% | 9 | 110K | 12.2% | 3 | | Mar 2026 | 33.1K | 3% | 8 | 201K | 18.2% | 3 | | Apr 2026 | 33.1K | 3.3% | 8 | 201K | 20.3% | 2 | | May 2026 | 40.5K | 4.1% | 7 | 201K | 20.6% | 2 | | Jun 2026 | 33.1K | 3.3% | 7 | 201K | 20.1% | 3 | | Jul 2026 | 33.1K | 3.6% | 7 | 165K | 18.2% | 3 | | Aug 2026 | 33.1K | 3.3% | 7 | 201K | 19.9% | 3 | | Sep 2026 | 33.1K | 3.7% | 7 | 165K | 18.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search term “black and decker”. - **Ryobi**: Measured on the search term “ryobi”. - [Black+Decker profile](/demand/us/brands/black-and-decker) - [Ryobi profile](/demand/us/brands/ryobi) - [All power tool brands in the United States](/demand/us/categories/us-power-tool-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than Black+Decker among power tool brands in the United States. Ryobi had about 165,000 branded searches, while Black+Decker had 33,100. Ryobi made up 18.4% of all power tool brand searches we track, and Black+Decker accounted for 3.7%. ## Cite this page Brandwave. "Black+Decker vs Ryobi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/black-and-decker-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/us/compare/black-and-decker-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.