--- title: "Bizee vs LegalShield: Which is searched more in the United States?" description: "Is Bizee or LegalShield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online legal services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bizee-vs-legalshield" publisher: "Brandwave" --- # Bizee vs LegalShield: Which is searched more in the United States? Is Bizee or LegalShield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online legal services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bizee and LegalShield - **Competitive set**: Online legal services - **Market**: United States - **Month measured**: Sep 2026 - **Bizee Share of Search**: 12.8% - **LegalShield Share of Search**: 28.6% ## Is Bizee or LegalShield more popular in search? - In September 2026, LegalShield had more branded searches than Bizee among online legal services in the United States. LegalShield had about 74,000 branded searches, while Bizee had 33,100. LegalShield made up 28.6% of all online legal service searches we track, and Bizee accounted for 12.8%. - LegalShield was ahead of Bizee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bizee’s share of searches among online legal services in the United States moved from 13.7% to 12.8%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, LegalShield’s share of searches among online legal services in the United States moved from 30.6% to 28.6%, and its estimated monthly branded searches held steady at 74K. ## Top online legal services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LegalShield was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bizee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LegalShield was listed before Bizee in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rocket Lawyer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LegalZoom | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LegalShield | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nolo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | LawDepot | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bizee | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about online legal services - Asked ChatGPT "Which online legal service should I use in the US?": 1. LegalZoom, 2. Rocket Lawyer, 3. LegalShield - Asked ChatGPT "What are the best online legal services in the US?": 1. Rocket Lawyer, 2. LegalZoom, 3. Nolo, 4. LegalShield, 5. Bizee - Asked ChatGPT "What's the best online legal service in the US for legal documents?": 1. Rocket Lawyer, 2. LegalZoom, 3. LawDepot, 4. Nolo - Searched Google, AI Overview "online legal services": 1. LegalZoom, 2. Rocket Lawyer, 3. LegalShield, 4. Bizee - Searched Google, AI Overview "online will service": 1. Rocket Lawyer, 2. LegalZoom Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States online legal services in September 2026? - In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches. - In September 2026, Bizee lost share of searches among online legal services in the United States, from 17.2% to 12.8%. - In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%. ## Month by month | Month | Bizee estimated searches | Bizee Share of Search | Bizee rank | LegalShield estimated searches | LegalShield Share of Search | LegalShield rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 13.7% | 4 | 74K | 30.6% | 1 | | Nov 2025 | 33.1K | 13.7% | 4 | 74K | 30.6% | 1 | | Dec 2025 | 33.1K | 14.5% | 4 | 60.5K | 26.5% | 1 | | Jan 2026 | 40.5K | 14.5% | 4 | 90.5K | 32.4% | 1 | | Feb 2026 | 40.5K | 15.5% | 4 | 74K | 28.4% | 1 | | Mar 2026 | 60.5K | 19.5% | 3 | 74K | 23.9% | 2 | | Apr 2026 | 49.5K | 18.3% | 3 | 74K | 27.4% | 1 | | May 2026 | 40.5K | 16.6% | 4 | 74K | 30.2% | 1 | | Jun 2026 | 33.1K | 14.5% | 4 | 74K | 32.4% | 1 | | Jul 2026 | 33.1K | 14.5% | 4 | 74K | 32.4% | 1 | | Aug 2026 | 40.5K | 17.2% | 3 | 74K | 31.4% | 1 | | Sep 2026 | 33.1K | 12.8% | 5 | 74K | 28.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bizee’s and LegalShield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bizee**: Measured on the search term “bizee”. - **LegalShield**: Measured on the search terms “legal shield” and “legalshield”, summed into one figure. - [Bizee profile](/demand/us/brands/bizee) - [LegalShield profile](/demand/us/brands/legalshield) - [All online legal services in the United States](/demand/us/categories/us-online-legal-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bizee or LegalShield more popular in search? In September 2026, LegalShield had more branded searches than Bizee among online legal services in the United States. LegalShield had about 74,000 branded searches, while Bizee had 33,100. LegalShield made up 28.6% of all online legal service searches we track, and Bizee accounted for 12.8%. ## Cite this page Brandwave. "Bizee vs LegalShield: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bizee-vs-legalshield This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bizee-vs-legalshield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.