--- title: "Bite vs Burst: Which is searched more in the United States?" description: "Is Bite or Burst more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bite-toothpaste-vs-burst-oral-care" publisher: "Brandwave" --- # Bite vs Burst: Which is searched more in the United States? Is Bite or Burst more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bite and Burst - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Bite Share of Search**: 0.76% - **Burst Share of Search**: 1.1% ## Is Bite or Burst more popular in search? - In September 2026, Burst had more branded searches than Bite among oral care brands in the United States. Burst had about 5,400 branded searches, while Bite had 3,600. Burst made up 1.1% of all oral care brand searches we track, and Bite accounted for 0.76%. - Burst was ahead of Bite in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bite’s share of searches among oral care brands in the United States moved from 0.83% to 0.76%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Burst’s share of searches among oral care brands in the United States moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bite nor Burst showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Burst rose from 15th to 14th among oral care brands in the United States. - In September 2026, Bite fell from 14th to 15th among oral care brands in the United States. ## Month by month | Month | Bite estimated searches | Bite Share of Search | Bite rank | Burst estimated searches | Burst Share of Search | Burst rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.83% | 15 | 6.6K | 1.5% | 14 | | Nov 2025 | 3.6K | 0.81% | 15 | 8.1K | 1.8% | 14 | | Dec 2025 | 4.4K | 0.92% | 15 | 8.1K | 1.7% | 14 | | Jan 2026 | 5.4K | 1.1% | 15 | 6.6K | 1.3% | 14 | | Feb 2026 | 2.9K | 0.64% | 15 | 5.4K | 1.2% | 14 | | Mar 2026 | 4.4K | 0.91% | 15 | 5.4K | 1.1% | 14 | | Apr 2026 | 4.4K | 0.98% | 15 | 5.4K | 1.2% | 14 | | May 2026 | 4.4K | 1% | 14 | 4.4K | 1% | 15 | | Jun 2026 | 3.6K | 0.84% | 15 | 5.4K | 1.3% | 14 | | Jul 2026 | 2.9K | 0.61% | 15 | 5.4K | 1.1% | 14 | | Aug 2026 | 5.4K | 1.2% | 14 | 5.4K | 1.2% | 15 | | Sep 2026 | 3.6K | 0.76% | 15 | 5.4K | 1.1% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Bite’s and Burst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bite**: Measured on the search term “bite toothpaste”. - **Burst**: Measured on the search term “burst toothbrush”. - [Bite profile](/demand/us/brands/bite-toothpaste) - [Burst profile](/demand/us/brands/burst-oral-care) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bite or Burst more popular in search? In September 2026, Burst had more branded searches than Bite among oral care brands in the United States. Burst had about 5,400 branded searches, while Bite had 3,600. Burst made up 1.1% of all oral care brand searches we track, and Bite accounted for 0.76%. ## Cite this page Brandwave. "Bite vs Burst: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bite-toothpaste-vs-burst-oral-care This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bite-toothpaste-vs-burst-oral-care. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.