--- title: "Birch Gold Group vs Lear Capital: Which is more popular in the United States?" description: "Is Birch Gold Group or Lear Capital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gold IRA companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/birch-gold-vs-lear-capital" publisher: "Brandwave" --- # Birch Gold Group vs Lear Capital: Which is more popular in the United States? Is Birch Gold Group or Lear Capital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gold IRA companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birch Gold Group and Lear Capital - **Competitive set**: Gold IRA companies - **Market**: United States - **Month measured**: Sep 2026 - **Birch Gold Group Share of Search**: 17.7% - **Lear Capital Share of Search**: 17.7% ## Is Birch Gold Group or Lear Capital more popular in search? - In September 2026, Birch Gold Group and Lear Capital were level in searches among gold IRA companies in the United States, with an estimated 2.9K branded searches each, at 17.7% of the total each. - Birch Gold Group was ahead of Lear Capital in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States moved from 26.8% to 17.7%, and its estimated monthly branded searches moved from 6.6K to 2.9K. - Across the 11 months ending September 2026, Lear Capital’s share of searches among gold IRA companies in the United States moved from 17.9% to 17.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top gold IRA companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Birch Gold Group was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lear Capital did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Augusta Precious Metals | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Birch Gold Group | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Goldco | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | American Hartford Gold | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Noble Gold | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lear Capital | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gold IRA companies - Asked ChatGPT "What are the best gold IRA companies?": 1. Augusta Precious Metals, 2. American Hartford Gold, 3. Birch Gold Group, 4. Noble Gold, 5. Goldco - Asked ChatGPT "Who should I use to roll my 401(k) into gold?": 1. Augusta Precious Metals, 2. Goldco, 3. Birch Gold Group - Asked ChatGPT "Which precious metals IRA company has the lowest fees?": 1. Birch Gold Group, 2. Augusta Precious Metals - Searched Google, AI Overview "gold ira": named none of the brands we track - Searched Google, AI Overview "gold ira companies": 1. Augusta Precious Metals, 2. Goldco, 3. American Hartford Gold, 4. Noble Gold Not named in any answer: Lear Capital. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States gold IRA companies in September 2026? - In September 2026, Lear Capital gained share of searches among gold IRA companies in the United States, from 16% to 17.7%. - In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%. ## How has branded search for Birch Gold Group and Lear Capital changed in the United States over the last 12 months? | Month | Birch Gold Group estimated searches | Birch Gold Group Share of Search | Birch Gold Group rank | Lear Capital estimated searches | Lear Capital Share of Search | Lear Capital rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.6K | 26.8% | 2 | 4.4K | 17.9% | 4 | | Dec 2025 | 8.1K | 25.2% | 2 | 5.4K | 16.8% | 4 | | Jan 2026 | 12.1K | 24.5% | 2 | 8.1K | 16.4% | 4 | | Feb 2026 | 8.1K | 22.8% | 2 | 6.6K | 18.6% | 4 | | Mar 2026 | 6.6K | 22.8% | 2 | 5.4K | 18.6% | 4 | | Apr 2026 | 5.4K | 25.5% | 2 | 3.6K | 17% | 4 | | May 2026 | 4.4K | 20.9% | 2 | 3.6K | 17.1% | 4 | | Jun 2026 | 3.6K | 19.6% | 2 | 2.9K | 15.8% | 4 | | Jul 2026 | 2.9K | 17.4% | 2 | 2.9K | 17.4% | 4 | | Aug 2026 | 3.6K | 19.9% | 2 | 2.9K | 16% | 4 | | Sep 2026 | 2.9K | 17.7% | 2 | 2.9K | 17.7% | 4 | | Oct 2026 | — | — | — | — | — | — | ## How are Birch Gold Group’s and Lear Capital’s branded searches counted? Brandwave collects information about searches that people make online using Birch Gold Group’s and Lear Capital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birch Gold Group**: Measured on the search term “birch gold”. - **Lear Capital**: Measured on the search term “lear capital”. - [Birch Gold Group profile](/demand/us/brands/birch-gold) - [Lear Capital profile](/demand/us/brands/lear-capital) - [All gold IRA companies in the United States](/demand/us/categories/us-gold-ira-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birch Gold Group or Lear Capital more popular in search? In September 2026, Birch Gold Group and Lear Capital were level in searches among gold IRA companies in the United States, with an estimated 2.9K branded searches each, at 17.7% of the total each. ## Cite this page Brandwave. "Birch Gold Group vs Lear Capital: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/birch-gold-vs-lear-capital This page is also available as HTML at https://gobrandwave.com/demand/us/compare/birch-gold-vs-lear-capital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.