--- title: "Billie vs Gillette: Which is searched more in the United States?" description: "Is Billie or Gillette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/billie-vs-gillette" publisher: "Brandwave" --- # Billie vs Gillette: Which is searched more in the United States? Is Billie or Gillette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billie and Gillette - **Competitive set**: Razor brands - **Market**: United States - **Month measured**: Sep 2026 - **Billie Share of Search**: 17.1% - **Gillette Share of Search**: 31.3% ## Is Billie or Gillette more popular in search? - In September 2026, Gillette had more branded searches than Billie among razor brands in the United States. Gillette had about 60,500 branded searches, while Billie had 33,100. Gillette made up 31.3% of all razor brand searches we track, and Billie accounted for 17.1%. - Gillette was ahead of Billie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Billie’s share of searches among razor brands in the United States moved from 19.5% to 17.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Gillette’s share of searches among razor brands in the United States moved from 23.8% to 31.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gillette appeared in all five answers. Billie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Billie and Gillette were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Harry's | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Billie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Schick | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dollar Shave Club | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about razor brands - Asked ChatGPT "What's the best razor for men?": 1. Gillette - Asked ChatGPT "Is a razor subscription worth it?": 1. Harry's, 2. Dollar Shave Club, 3. Billie, 4. Gillette - Asked ChatGPT "What's the best razor for women?": 1. Billie, 2. Schick, 3. Gillette - Searched Google, AI Overview "razors": 1. BIC, 2. Gillette, 3. Harry's - Searched Google, AI Overview "best razor": 1. Gillette, 2. Schick, 3. Harry's Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States razor brands in September 2026? - In September 2026, Gillette gained share of searches among razor brands in the United States, from 27.5% to 31.3%. - In September 2026, Billie lost share of searches among razor brands in the United States, from 18.4% to 17.1%. ## Month by month | Month | Billie estimated searches | Billie Share of Search | Billie rank | Gillette estimated searches | Gillette Share of Search | Gillette rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 19.5% | 3 | 49.5K | 23.8% | 2 | | Nov 2025 | 40.5K | 19.5% | 3 | 49.5K | 23.8% | 2 | | Dec 2025 | 40.5K | 18.8% | 3 | 49.5K | 23% | 2 | | Jan 2026 | 40.5K | 19.5% | 3 | 49.5K | 23.8% | 2 | | Feb 2026 | 33.1K | 19.4% | 3 | 40.5K | 23.7% | 2 | | Mar 2026 | 40.5K | 21.3% | 3 | 49.5K | 26.1% | 2 | | Apr 2026 | 40.5K | 21.5% | 3 | 49.5K | 26.2% | 2 | | May 2026 | 40.5K | 21.3% | 3 | 49.5K | 26.1% | 2 | | Jun 2026 | 40.5K | 19.6% | 3 | 60.5K | 29.3% | 2 | | Jul 2026 | 40.5K | 20% | 3 | 49.5K | 24.5% | 2 | | Aug 2026 | 40.5K | 18.4% | 3 | 60.5K | 27.5% | 2 | | Sep 2026 | 33.1K | 17.1% | 3 | 60.5K | 31.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Billie’s and Gillette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billie**: Measured on the search term “billie razor”. - **Gillette**: Measured on the search term “gillette”. - [Billie profile](/demand/us/brands/billie) - [Gillette profile](/demand/us/brands/gillette) - [All razor brands in the United States](/demand/us/categories/us-razor-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billie or Gillette more popular in search? In September 2026, Gillette had more branded searches than Billie among razor brands in the United States. Gillette had about 60,500 branded searches, while Billie had 33,100. Gillette made up 31.3% of all razor brand searches we track, and Billie accounted for 17.1%. ## Cite this page Brandwave. "Billie vs Gillette: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/billie-vs-gillette This page is also available as HTML at https://gobrandwave.com/demand/us/compare/billie-vs-gillette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.