---
title: "Big O Tires vs Les Schwab: Which is searched more in United States?"
description: "Which is more popular in search, Big O Tires or Les Schwab? Compare estimated monthly branded-search demand and Share of Search inside the Tire retailers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/big-o-tires-vs-les-schwab"
publisher: "Brandwave"
---

# Big O Tires vs Les Schwab: Which is searched more in United States?

Which is more popular in search, Big O Tires or Les Schwab? Compare estimated monthly branded-search demand and Share of Search inside the Tire retailers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big O Tires and Les Schwab
- **Competitive set**: Tire retailers
- **Market**: United States
- **Month measured**: Sep 2026
- **Big O Tires Share of Search**: 7.7%
- **Les Schwab Share of Search**: 5.2%

## Which is more popular in search, Big O Tires or Les Schwab?

- In September 2026, Big O Tires had more branded searches than Les Schwab among tire retailers in United States. Big O Tires was estimated to have 450K branded searches compared to Les Schwab’s 301K, and held a 7.7% Share of Search versus Les Schwab’s 5.2%.
- Big O Tires was ahead of Les Schwab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States moved from 8.9% to 7.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Les Schwab’s estimated Share of Search among tire retailers in United States moved from 5.9% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K.

## How did search popularity change for United States tire retailers in September 2026?

- Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
- Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Month by month

| Month | Big O Tires estimated searches | Big O Tires Share of Search | Big O Tires rank | Les Schwab estimated searches | Les Schwab Share of Search | Les Schwab rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 8.9% | 3 | 368K | 5.9% | 5 |
| Nov 2025 | 550K | 7.6% | 3 | 368K | 5.1% | 5 |
| Dec 2025 | 450K | 7.6% | 3 | 368K | 6.2% | 5 |
| Jan 2026 | 450K | 7.7% | 3 | 301K | 5.2% | 5 |
| Feb 2026 | 368K | 7.3% | 3 | 246K | 4.9% | 5 |
| Mar 2026 | 450K | 7.5% | 3 | 301K | 5% | 5 |
| Apr 2026 | 450K | 8.9% | 3 | 301K | 5.9% | 5 |
| May 2026 | 450K | 7.7% | 3 | 301K | 5.2% | 5 |
| Jun 2026 | 450K | 7.9% | 3 | 301K | 5.3% | 5 |
| Jul 2026 | 450K | 7.9% | 3 | 301K | 5.3% | 5 |
| Aug 2026 | 450K | 7.7% | 3 | 301K | 5.2% | 5 |
| Sep 2026 | 450K | 7.7% | 3 | 301K | 5.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Big O Tires’ and Les Schwab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big O Tires**: Measured on the search term “big o tires”.
- **Les Schwab**: Measured on the search term “les schwab”.

- [Big O Tires profile](/demand/us/brands/big-o-tires)
- [Les Schwab profile](/demand/us/brands/les-schwab)
- [All tire retailers in United States](/demand/us/categories/us-tire-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big O Tires or Les Schwab?

In September 2026, Big O Tires had more branded searches than Les Schwab among tire retailers in United States. Big O Tires was estimated to have 450K branded searches compared to Les Schwab’s 301K, and held a 7.7% Share of Search versus Les Schwab’s 5.2%.

## Cite this page

Brandwave. "Big O Tires vs Les Schwab: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/big-o-tires-vs-les-schwab

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/big-o-tires-vs-les-schwab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.