---
title: "Big O Tires vs Discount Tire: Which is searched more in United States?"
description: "Which is more popular in search, Big O Tires or Discount Tire? Compare estimated monthly branded-search demand and Share of Search inside the Tire retailers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/big-o-tires-vs-discount-tire"
publisher: "Brandwave"
---

# Big O Tires vs Discount Tire: Which is searched more in United States?

Which is more popular in search, Big O Tires or Discount Tire? Compare estimated monthly branded-search demand and Share of Search inside the Tire retailers set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big O Tires and Discount Tire
- **Competitive set**: Tire retailers
- **Market**: United States
- **Month measured**: Sep 2026
- **Big O Tires Share of Search**: 7.7%
- **Discount Tire Share of Search**: 70.3%

## Which is more popular in search, Big O Tires or Discount Tire?

- In September 2026, Discount Tire had more branded searches than Big O Tires among tire retailers in United States. Discount Tire was estimated to have 4.1M branded searches compared to Big O Tires’ 450K, and held a 70.3% Share of Search versus Big O Tires’ 7.7%.
- Discount Tire was ahead of Big O Tires in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States moved from 8.9% to 7.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Discount Tire’s estimated Share of Search among tire retailers in United States moved from 66% to 70.3%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for United States tire retailers in September 2026?

- Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Month by month

| Month | Big O Tires estimated searches | Big O Tires Share of Search | Big O Tires rank | Discount Tire estimated searches | Discount Tire Share of Search | Discount Tire rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 8.9% | 3 | 4.1M | 66% | 1 |
| Nov 2025 | 550K | 7.6% | 3 | 5M | 69.5% | 1 |
| Dec 2025 | 450K | 7.6% | 3 | 4.1M | 68.8% | 1 |
| Jan 2026 | 450K | 7.7% | 3 | 4.1M | 70.3% | 1 |
| Feb 2026 | 368K | 7.3% | 3 | 3.4M | 66.6% | 1 |
| Mar 2026 | 450K | 7.5% | 3 | 4.1M | 68.6% | 1 |
| Apr 2026 | 450K | 8.9% | 3 | 3.4M | 66% | 1 |
| May 2026 | 450K | 7.7% | 3 | 4.1M | 70.3% | 1 |
| Jun 2026 | 450K | 7.9% | 3 | 4.1M | 71.9% | 1 |
| Jul 2026 | 450K | 7.9% | 3 | 4.1M | 71.9% | 1 |
| Aug 2026 | 450K | 7.7% | 3 | 4.1M | 70.3% | 1 |
| Sep 2026 | 450K | 7.7% | 3 | 4.1M | 70.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Big O Tires’ and Discount Tire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big O Tires**: Measured on the search term “big o tires”.
- **Discount Tire**: Measured on the search term “discount tire”.

- [Big O Tires profile](/demand/us/brands/big-o-tires)
- [Discount Tire profile](/demand/us/brands/discount-tire)
- [All tire retailers in United States](/demand/us/categories/us-tire-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big O Tires or Discount Tire?

In September 2026, Discount Tire had more branded searches than Big O Tires among tire retailers in United States. Discount Tire was estimated to have 4.1M branded searches compared to Big O Tires’ 450K, and held a 70.3% Share of Search versus Big O Tires’ 7.7%.

## Cite this page

Brandwave. "Big O Tires vs Discount Tire: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/big-o-tires-vs-discount-tire

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/big-o-tires-vs-discount-tire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.