---
title: "Biena vs HIPPEAS: Which is searched more in United States?"
description: "Which is more popular in search, Biena or HIPPEAS? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/biena-vs-hippeas"
publisher: "Brandwave"
---

# Biena vs HIPPEAS: Which is searched more in United States?

Which is more popular in search, Biena or HIPPEAS? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Biena and HIPPEAS
- **Competitive set**: Challenger savory snack brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Biena Share of Search**: 2.5%
- **HIPPEAS Share of Search**: 5.6%

## Which is more popular in search, Biena or HIPPEAS?

- In September 2026, HIPPEAS had more branded searches than Biena among challenger savory snack brands in United States. HIPPEAS was estimated to have 15K branded searches compared to Biena’s 6.7K, and held a 5.6% Share of Search versus Biena’s 2.5%.
- HIPPEAS was ahead of Biena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Biena’s estimated Share of Search among challenger savory snack brands in United States moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 5K to 6.7K.
- Across the 12 months ending September 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands in United States moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 16K to 15K.

## How did search popularity change for United States challenger savory snack brands in September 2026?

- In September 2026, HIPPEAS gained estimated Share of Search among challenger savory snack brands in United States, from 4.4% to 5.6%.
- Estimated monthly branded searches for Biena in United States rose 34.9% over 12 measured months, from 5K to 6.7K in September 2026.

## Month by month

| Month | Biena estimated searches | Biena Share of Search | Biena rank | HIPPEAS estimated searches | HIPPEAS Share of Search | HIPPEAS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5K | 1.8% | 6 | 16K | 5.7% | 5 |
| Nov 2025 | 3.9K | 1.6% | 6 | 12.9K | 5.4% | 5 |
| Dec 2025 | 3.5K | 1.6% | 6 | 12.9K | 5.8% | 5 |
| Jan 2026 | 6K | 1.7% | 6 | 16.9K | 4.9% | 5 |
| Feb 2026 | 6.1K | 2.2% | 6 | 14.9K | 5.3% | 5 |
| Mar 2026 | 6.8K | 2% | 6 | 15.2K | 4.6% | 5 |
| Apr 2026 | 7.1K | 2.3% | 6 | 14.6K | 4.8% | 5 |
| May 2026 | 7.7K | 2.5% | 6 | 14.8K | 4.7% | 5 |
| Jun 2026 | 9.2K | 3% | 6 | 14.6K | 4.8% | 5 |
| Jul 2026 | 8.4K | 2.6% | 6 | 15K | 4.6% | 5 |
| Aug 2026 | 9.7K | 2.8% | 6 | 15.1K | 4.4% | 5 |
| Sep 2026 | 6.7K | 2.5% | 6 | 15K | 5.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Biena’s and HIPPEAS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Biena**: Measured on the search terms “biena chickpea snacks”, “biena chickpeas”, “biena roasted chickpeas” and “biena snacks”, summed into one figure.
- **HIPPEAS**: Measured on the search terms “hippeas”, “hippeas chips”, “hippeas puffs” and “hippeas snacks”, summed into one figure.

- [Biena profile](/demand/us/brands/biena)
- [HIPPEAS profile](/demand/us/brands/hippeas)
- [All challenger savory snack brands in United States](/demand/us/categories/us-savory-snack-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Biena or HIPPEAS?

In September 2026, HIPPEAS had more branded searches than Biena among challenger savory snack brands in United States. HIPPEAS was estimated to have 15K branded searches compared to Biena’s 6.7K, and held a 5.6% Share of Search versus Biena’s 2.5%.

## Cite this page

Brandwave. "Biena vs HIPPEAS: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/biena-vs-hippeas

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/biena-vs-hippeas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.