--- title: "BIC vs Billie: Which is searched more in the United States?" description: "Is BIC or Billie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bic-vs-billie" publisher: "Brandwave" --- # BIC vs Billie: Which is searched more in the United States? Is BIC or Billie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Billie - **Competitive set**: Razor brands - **Market**: United States - **Month measured**: Sep 2026 - **BIC Share of Search**: 3.4% - **Billie Share of Search**: 17.1% ## Is BIC or Billie more popular in search? - In September 2026, Billie had more branded searches than BIC among razor brands in the United States. Billie had about 33,100 branded searches, while BIC had 6,600. Billie made up 17.1% of all razor brand searches we track, and BIC accounted for 3.4%. - Billie was ahead of BIC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among razor brands in the United States moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Billie’s share of searches among razor brands in the United States moved from 19.5% to 17.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Billie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BIC was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Billie was listed before BIC in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Harry's | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Billie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Schick | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dollar Shave Club | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about razor brands - Asked ChatGPT "What's the best razor for men?": 1. Gillette - Asked ChatGPT "Is a razor subscription worth it?": 1. Harry's, 2. Dollar Shave Club, 3. Billie, 4. Gillette - Asked ChatGPT "What's the best razor for women?": 1. Billie, 2. Schick, 3. Gillette - Searched Google, AI Overview "razors": 1. BIC, 2. Gillette, 3. Harry's - Searched Google, AI Overview "best razor": 1. Gillette, 2. Schick, 3. Harry's Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States razor brands in September 2026? - In September 2026, Billie lost share of searches among razor brands in the United States, from 18.4% to 17.1%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Billie estimated searches | Billie Share of Search | Billie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 3.2% | 5 | 40.5K | 19.5% | 3 | | Nov 2025 | 5.4K | 2.6% | 5 | 40.5K | 19.5% | 3 | | Dec 2025 | 6.6K | 3.1% | 5 | 40.5K | 18.8% | 3 | | Jan 2026 | 6.6K | 3.2% | 5 | 40.5K | 19.5% | 3 | | Feb 2026 | 6.6K | 3.9% | 5 | 33.1K | 19.4% | 3 | | Mar 2026 | 6.6K | 3.5% | 5 | 40.5K | 21.3% | 3 | | Apr 2026 | 5.4K | 2.9% | 5 | 40.5K | 21.5% | 3 | | May 2026 | 6.6K | 3.5% | 5 | 40.5K | 21.3% | 3 | | Jun 2026 | 6.6K | 3.2% | 5 | 40.5K | 19.6% | 3 | | Jul 2026 | 6.6K | 3.3% | 5 | 40.5K | 20% | 3 | | Aug 2026 | 6.6K | 3% | 5 | 40.5K | 18.4% | 3 | | Sep 2026 | 6.6K | 3.4% | 5 | 33.1K | 17.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Billie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search term “bic razor”. - **Billie**: Measured on the search term “billie razor”. - [BIC profile](/demand/us/brands/bic) - [Billie profile](/demand/us/brands/billie) - [All razor brands in the United States](/demand/us/categories/us-razor-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Billie more popular in search? In September 2026, Billie had more branded searches than BIC among razor brands in the United States. Billie had about 33,100 branded searches, while BIC had 6,600. Billie made up 17.1% of all razor brand searches we track, and BIC accounted for 3.4%. ## Cite this page Brandwave. "BIC vs Billie: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bic-vs-billie This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bic-vs-billie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.