--- title: "Betterment vs M1 Finance: Which is searched more in United States?" description: "Which is more popular in search, Betterment or M1 Finance? Compare estimated monthly branded-search demand and Share of Search inside the Robo advisors set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/betterment-vs-m1-finance" publisher: "Brandwave" --- # Betterment vs M1 Finance: Which is searched more in United States? Which is more popular in search, Betterment or M1 Finance? Compare estimated monthly branded-search demand and Share of Search inside the Robo advisors set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Betterment and M1 Finance - **Competitive set**: Robo advisors - **Market**: United States - **Month measured**: Sep 2026 - **Betterment Share of Search**: 35.2% - **M1 Finance Share of Search**: 10.5% ## Which is more popular in search, Betterment or M1 Finance? - In September 2026, Betterment had more branded searches than M1 Finance among robo advisors in United States. Betterment was estimated to have 90.5K branded searches compared to M1 Finance’s 27.1K, and held a 35.2% Share of Search versus M1 Finance’s 10.5%. - Betterment was ahead of M1 Finance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States moved from 37.8% to 35.2%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States moved from 13.9% to 10.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## How did search popularity change for United States robo advisors in September 2026? - Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. - Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Betterment estimated searches | Betterment Share of Search | Betterment rank | M1 Finance estimated searches | M1 Finance Share of Search | M1 Finance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 37.8% | 2 | 40.5K | 13.9% | 3 | | Nov 2025 | 90.5K | 37.9% | 2 | 33.1K | 13.8% | 3 | | Dec 2025 | 90.5K | 34.3% | 2 | 33.1K | 12.5% | 3 | | Jan 2026 | 165K | 43.9% | 1 | 40.5K | 10.8% | 3 | | Feb 2026 | 135K | 39% | 2 | 40.5K | 11.7% | 3 | | Mar 2026 | 135K | 34.5% | 2 | 49.5K | 12.7% | 3 | | Apr 2026 | 135K | 39% | 2 | 40.5K | 11.7% | 3 | | May 2026 | 90.5K | 34.3% | 2 | 33.1K | 12.5% | 3 | | Jun 2026 | 90.5K | 34.3% | 2 | 33.1K | 12.5% | 3 | | Jul 2026 | 90.5K | 38.8% | 2 | 27.1K | 11.6% | 3 | | Aug 2026 | 90.5K | 35.1% | 2 | 27.1K | 10.5% | 3 | | Sep 2026 | 90.5K | 35.2% | 2 | 27.1K | 10.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Betterment’s and M1 Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Betterment**: Measured on the search term “betterment”. - **M1 Finance**: Measured on the search term “m1 finance”. - [Betterment profile](/demand/us/brands/betterment) - [M1 Finance profile](/demand/us/brands/m1-finance) - [All robo advisors in United States](/demand/us/categories/us-robo-advisors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Betterment or M1 Finance? In September 2026, Betterment had more branded searches than M1 Finance among robo advisors in United States. Betterment was estimated to have 90.5K branded searches compared to M1 Finance’s 27.1K, and held a 35.2% Share of Search versus M1 Finance’s 10.5%. ## Cite this page Brandwave. "Betterment vs M1 Finance: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/betterment-vs-m1-finance This page is also available as HTML at https://gobrandwave.com/demand/us/compare/betterment-vs-m1-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.