--- title: "Better vs UWM: Which is searched more in the United States?" description: "Is Better or UWM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/better-mortgage-vs-united-wholesale-mortgage" publisher: "Brandwave" --- # Better vs UWM: Which is searched more in the United States? Is Better or UWM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Better and UWM - **Competitive set**: Mortgage lenders - **Market**: United States - **Month measured**: Sep 2026 - **Better Share of Search**: 0.36% - **UWM Share of Search**: 2.7% ## Is Better or UWM more popular in search? - In September 2026, UWM had more branded searches than Better among mortgage lenders in the United States. UWM had about 60,500 branded searches, while Better had 8,100. UWM made up 2.7% of all mortgage lender searches we track, and Better accounted for 0.36%. - UWM was ahead of Better in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Better’s share of searches among mortgage lenders in the United States moved from 0.64% to 0.36%, and its estimated monthly branded searches moved from 14.8K to 8.1K. - Across the 12 months ending September 2026, UWM’s share of searches among mortgage lenders in the United States moved from 3.9% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top mortgage lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Better nor UWM showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rocket Mortgage | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chase | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bank of America | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Truist | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | loanDepot | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Veterans United | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Navy Federal Credit Union | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Rate | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | SoFi | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Pennymac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr. Cooper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | UWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Better | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mortgage lenders - Asked ChatGPT "Which mortgage lender should I use in the US?": 1. Truist, 2. Chase, 3. Rocket Mortgage, 4. Navy Federal Credit Union, 5. Rate - Asked ChatGPT "What are the best mortgage lenders in the US?": 1. Truist, 2. Chase, 3. Rocket Mortgage, 4. Bank of America, 5. Navy Federal Credit Union, 6. loanDepot - Asked ChatGPT "What's the best mortgage lender in the US for a first-time home buyer?": 1. Rocket Mortgage, 2. Chase, 3. Bank of America - Searched Google, AI Overview "mortgage lenders": 1. Rocket Mortgage, 2. loanDepot, 3. Bank of America, 4. Veterans United, 5. SoFi, 6. Chase - Searched Google, AI Overview "best mortgage lenders": 1. Rocket Mortgage, 2. loanDepot, 3. Bank of America, 4. Veterans United, 5. Rate, 6. SoFi Not named in any answer: Pennymac, Mr. Cooper, UWM and Better. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States mortgage lenders in September 2026? - In September 2026, UWM lost share of searches among mortgage lenders in the United States, from 4.7% to 2.7%. - In September 2026, Better fell from 11th to 12th among mortgage lenders in the United States. ## Month by month | Month | Better estimated searches | Better Share of Search | Better rank | UWM estimated searches | UWM Share of Search | UWM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.64% | 11 | 90.5K | 3.9% | 6 | | Nov 2025 | 9.9K | 0.5% | 11 | 90.5K | 4.6% | 5 | | Dec 2025 | 9.9K | 0.44% | 12 | 90.5K | 4% | 5 | | Jan 2026 | 14.8K | 0.49% | 11 | 110K | 3.7% | 5 | | Feb 2026 | 12.1K | 0.42% | 12 | 110K | 3.8% | 5 | | Mar 2026 | 14.8K | 0.47% | 12 | 110K | 3.5% | 5 | | Apr 2026 | 12.1K | 0.45% | 11 | 110K | 4.1% | 5 | | May 2026 | 12.1K | 0.5% | 11 | 74K | 3% | 7 | | Jun 2026 | 9.9K | 0.41% | 11 | 90.5K | 3.8% | 7 | | Jul 2026 | 9.9K | 0.44% | 11 | 74K | 3.3% | 7 | | Aug 2026 | 12.1K | 0.51% | 11 | 110K | 4.7% | 6 | | Sep 2026 | 8.1K | 0.36% | 12 | 60.5K | 2.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Better’s and UWM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Better**: Measured on the search term “better mortgage”. - **UWM**: Measured on the search term “united wholesale mortgage”. - [Better profile](/demand/us/brands/better-mortgage) - [UWM profile](/demand/us/brands/united-wholesale-mortgage) - [All mortgage lenders in the United States](/demand/us/categories/us-mortgage-lenders): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Better or UWM more popular in search? In September 2026, UWM had more branded searches than Better among mortgage lenders in the United States. UWM had about 60,500 branded searches, while Better had 8,100. UWM made up 2.7% of all mortgage lender searches we track, and Better accounted for 0.36%. ## Cite this page Brandwave. "Better vs UWM: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/better-mortgage-vs-united-wholesale-mortgage This page is also available as HTML at https://gobrandwave.com/demand/us/compare/better-mortgage-vs-united-wholesale-mortgage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.