---
title: "Ben & Jerry's vs Yasso: Which is searched more in United States?"
description: "Which is more popular in search, Ben & Jerry's or Yasso? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-yasso"
publisher: "Brandwave"
---

# Ben & Jerry's vs Yasso: Which is searched more in United States?

Which is more popular in search, Ben & Jerry's or Yasso? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben & Jerry's and Yasso
- **Competitive set**: Frozen yoghurt brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Ben & Jerry's Share of Search**: 0.22%
- **Yasso Share of Search**: 14.7%

## Which is more popular in search, Ben & Jerry's or Yasso?

- In September 2026, Yasso had more branded searches than Ben & Jerry's among frozen yoghurt brands in United States. Yasso was estimated to have 33.1K branded searches compared to Ben & Jerry's’ 490, and held a 14.7% Share of Search versus Ben & Jerry's’ 0.22%.
- Yasso was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States moved from 0.88% to 0.22%, and its estimated monthly branded searches moved from 1.9K to 490.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States moved from 10.3% to 14.7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

## How did search popularity change for United States frozen yoghurt brands in September 2026?

- In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.
- Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.

## Month by month

| Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Yasso estimated searches | Yasso Share of Search | Yasso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.88% | 4 | 22.2K | 10.3% | 3 |
| Nov 2025 | 1.6K | 0.91% | 4 | 18.1K | 10.2% | 3 |
| Dec 2025 | 1.6K | 0.79% | 4 | 18.1K | 8.9% | 3 |
| Jan 2026 | 1.6K | 0.71% | 4 | 27.1K | 11.9% | 3 |
| Feb 2026 | 1.6K | 0.44% | 4 | 27.1K | 7.5% | 3 |
| Mar 2026 | 2.4K | 0.75% | 4 | 40.5K | 12.6% | 2 |
| Apr 2026 | 3.6K | 1.2% | 4 | 60.5K | 19.8% | 2 |
| May 2026 | 1.9K | 0.56% | 4 | 60.5K | 17.7% | 2 |
| Jun 2026 | 1.3K | 0.38% | 4 | 60.5K | 17.4% | 2 |
| Jul 2026 | 600 | 0.18% | 4 | 49.5K | 14.7% | 2 |
| Aug 2026 | 600 | 0.21% | 4 | 49.5K | 17% | 2 |
| Sep 2026 | 490 | 0.22% | 4 | 33.1K | 14.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Yasso**: Measured on the search term “yasso”.

- [Ben & Jerry's profile](/demand/us/brands/ben-and-jerrys)
- [Yasso profile](/demand/us/brands/yasso)
- [All frozen yoghurt brands in United States](/demand/us/categories/us-frozen-yoghurt-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ben & Jerry's or Yasso?

In September 2026, Yasso had more branded searches than Ben & Jerry's among frozen yoghurt brands in United States. Yasso was estimated to have 33.1K branded searches compared to Ben & Jerry's’ 490, and held a 14.7% Share of Search versus Ben & Jerry's’ 0.22%.

## Cite this page

Brandwave. "Ben & Jerry's vs Yasso: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-yasso

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-yasso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.