--- title: "Ben & Jerry's vs TCBY: Which is searched more in the United States?" description: "Is Ben & Jerry's or TCBY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-tcby" publisher: "Brandwave" --- # Ben & Jerry's vs TCBY: Which is searched more in the United States? Is Ben & Jerry's or TCBY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ben & Jerry's and TCBY - **Competitive set**: Frozen yoghurt brands - **Market**: United States - **Month measured**: Sep 2026 - **Ben & Jerry's Share of Search**: 0.1% - **TCBY Share of Search**: 19% ## Is Ben & Jerry's or TCBY more popular in search? - In September 2026, TCBY had more branded searches than Ben & Jerry's among frozen yoghurt brands in the United States. TCBY had about 90,500 branded searches, while Ben & Jerry's had 490. TCBY made up 19% of all frozen yoghurt brand searches we track, and Ben & Jerry's accounted for 0.1%. - TCBY was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among frozen yoghurt brands in the United States moved from 0.42% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 490. - Across the 12 months ending September 2026, TCBY’s share of searches among frozen yoghurt brands in the United States moved from 16.5% to 19%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top frozen yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TCBY was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Ben & Jerry's was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ben & Jerry's and TCBY were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yasso | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Yogurtland | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pinkberry | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Kemps | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bunny | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Menchie's | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | TCBY | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Ben & Jerry's | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about frozen yoghurt brands - Asked ChatGPT "Which frozen yoghurt brand should I buy in the US?": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. Pinkberry - Asked ChatGPT "What are the best frozen yoghurt brands in the US?": 1. Yasso, 2. Yogurtland, 3. Pinkberry, 4. Menchie's, 5. Ben & Jerry's, 6. TCBY - Asked ChatGPT "What's the best frozen yoghurt brand in the US for a sweet treat?": 1. Yogurtland, 2. Pinkberry, 3. Menchie's - Searched Google, AI Overview "frozen yoghurt brands": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. TCBY, 5. Yogurtland, 6. Pinkberry, 7. Menchie's Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States frozen yoghurt brands in September 2026? - In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%. - In September 2026, Ben & Jerry's rose from 9th to 8th among frozen yoghurt brands in the United States. ## Month by month | Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | TCBY estimated searches | TCBY Share of Search | TCBY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.42% | 7 | 74K | 16.5% | 3 | | Nov 2025 | 1.6K | 0.44% | 7 | 60.5K | 16.5% | 3 | | Dec 2025 | 1.6K | 0.41% | 7 | 60.5K | 15.2% | 3 | | Jan 2026 | 1.6K | 0.36% | 7 | 60.5K | 13.6% | 3 | | Feb 2026 | 1.6K | 0.28% | 7 | 74K | 12.9% | 3 | | Mar 2026 | 2.4K | 0.4% | 7 | 90.5K | 14.9% | 3 | | Apr 2026 | 3.6K | 0.61% | 7 | 90.5K | 15.3% | 3 | | May 2026 | 1.9K | 0.28% | 7 | 135K | 20% | 3 | | Jun 2026 | 1.3K | 0.19% | 8 | 110K | 16% | 3 | | Jul 2026 | 600 | 0.09% | 9 | 110K | 17.3% | 3 | | Aug 2026 | 600 | 0.1% | 9 | 90.5K | 14.8% | 3 | | Sep 2026 | 490 | 0.1% | 8 | 90.5K | 19% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ben & Jerry's’ and TCBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure. - **TCBY**: Measured on the search term “tcby”. - [Ben & Jerry's profile](/demand/us/brands/ben-and-jerrys) - [TCBY profile](/demand/us/brands/tcby) - [All frozen yoghurt brands in the United States](/demand/us/categories/us-frozen-yoghurt-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ben & Jerry's or TCBY more popular in search? In September 2026, TCBY had more branded searches than Ben & Jerry's among frozen yoghurt brands in the United States. TCBY had about 90,500 branded searches, while Ben & Jerry's had 490. TCBY made up 19% of all frozen yoghurt brand searches we track, and Ben & Jerry's accounted for 0.1%. ## Cite this page Brandwave. "Ben & Jerry's vs TCBY: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-tcby This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-tcby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.